One year after using Busch Light Kenny G. To capture the sweet sound of the mountains, beer returns to the Super Bowl with a different music icon. In “The Busch Guide: Cold + Smooth Survival Skills,” Super Bowl LVII beer commercial, a flannel guide, a.k.a. Busch Guy, states that “it takes three things outdoors. That’s food, drink (in this case, a six-pack of Busch Lights) and shelter Sarah McLachlan appear inside a tent, together with a furry friend, with a very special message.
“For a few dollars a day, you can help helpless animals find shelter,” she says, like her song “Angel” (also known to play along with ASPCA commercials asking you to help cats and dogs escape a cruel and violent conditions). he starts playing Images of woodland creatures (an owl, a deer, a sleeping fox) begin to appear, but when the Busch Guy opens a cold Busch Light with its “BUSCH” sound, it cuts off the darkness before it begins. “Wrong shelter, Sarah,” he says. “Besides, that’s a wolf.”
The “Shelter” commercial was developed by The Martin Agency and continues Busch Light’s campaign for a greater presence in the commercial beer market. “Kenny G was the perfect partner to help us kick off our Super Bowl comeback last year because his music is as smooth as an icy Busch Light,” krystyn stow, head of marketing for Busch Family Brands at Anheuser-Busch, told Adweek about the brand’s new attitude. “Following the retaliation of last year’s ‘Head for the Mountains,’ we wanted to revive another commercial classic that provides one more reason to open a Busch Light during this year’s Super Bowl.”
“When you mistake dogs for wolves in the great outdoors, all of a sudden you have something as iconic as Kenny G remixing ‘Head for the Mountains,’” says Stowe. “Regarding Sarah, she loves animals and wildlife, so working with a brand that shares those values to entertain millions during the Super Bowl was an obvious choice for her.”
Busch Light is competing with more than just beer this year. Anheuser-Busch dropped its exclusivity as liquor sponsor for Super Bowl LVII, ending its reign from 1989. This move represents a shift in approach for the brand, as they will only air three minutes of commercials this year ( instead of four). . Budweiser, Bud Light, Michelob Ultra, and Busch Light will all earn their spots, but the end of exclusivity means brands like Molson Coors, Rémy Martin, and Heineken will appear during the Feb. 12 game.
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Source: Hollywood Life
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
