more than forty years later Bill Murray, Chevy Chase, Rodney DangerfieldY Sir Ted made what ESPN once called “perhaps the funniest sports movie ever made,” Michelob Ultra brings Super Bowl viewers back to caddyshack in their 2023 commercial. For the on-site screening during Super Bowl LVII on Feb. 12, Michelob Ultra has recruited a new group of members for the Bushwood Country Club: Serena Williams, of succession Brian Coxsoccer star alex morganBoxer Canelo Alvarezand former defender turned commentator Tony Rome.
In the early Super Bowl commercials, Serena channels Chevy’s Ty Webb by using his golf club as a pool cue. Brian Cox, presumably taking on the role of grumpy old man from Ted Knight’s Judge Smalls, starts the same way as Kenny Loggins “I’m Alright” starts playing. In the preview with Romo, the former quarterback goes all out to recreate Bill Murray’s Carl Spackler, recreating the “Cinderella story” scene involving some of the country club flowers. “The crowd is dead silent,” he says, recreating Murray’s accent. “Before our eyes unfolds the story of the young Cinderella, of a runner who is ready to become champion of the tournament!”.
Another teaser shows Canelo driving a red golf cart full of Michelob ULTRAs, while a fourth shows Alex helping himself to a cold Michelob ULTRA from the tap in his bag. Each of the teasers features a QR code for fans to scan. When they do, as part of Michelob ULTRA’s partnership with Instacart, fans will be directed to a Michelob ULTRA store page where they can stock up on Michelob ULTRA for the game, with free delivery when available!
“Anheuser-Busch has a long history of delivering great deliveries to fans during the Super Bowl, and this year is no exception,” said Anheuser-Busch chief marketing officer. benoit garbe he said in a press release. “As we have done for decades, AB will once again lead the spirits category with total minutes of in-game creativity delivered by our high-growth and iconic brands.”
It looks like Michelob Ultra will continue its series of star-studded sports ads referencing cult classic films for the Big Game. In 2022, the brand has honored the big Lebowski in a bowling club with Serena Williams, Alex Morgan, peyton manning, Jimmy Butler Nneka Ogwumike Y Brook Koepka. Stefano Buscemi appeared as the bowling alley manager, giving lebowski fan of an alternate timeline where Donny bought the bowling alley to live happily ever after… with an endless supply of Michelob ULTRA, Michelob ULTRA Pure Gold and Michelob ULTRA Organic Seltzer.
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Source: Hollywood Life
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
