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“Air”: Read the script that tells the story of how Nike landed Michael Jordan

“Air”: Read the script that tells the story of how Nike landed Michael Jordan

Deadline’s Read the Screenplay series, highlighting the year’s most talked-about screenplays, continues with debutant Alex Convery’s script for the Ben Affleck-directed film Heaven.

Did you know that Michael Jordan earns $400 million a year in passive income thanks to the percentage he receives from the sales of Air Jordans? To understand how this happened, we must travel back to the 1980s and to the campus of the famous sneaker label Nike, where Sonny Vaccaro (played by Matt Damon), a courageous sneaker salesman, is on an ambitious quest to perhaps Jordan to sign the most groundbreaking sports figure of all time.

Affleck plays Nike co-founder Phil Knight, who focuses on Nike’s improbable attempt to sign Jordan. Although it seemed like an unlikely feat at the time, it eventually led to the most impactful collaboration between a sports brand and an athlete and transformed the global sneaker industry into a billion-dollar company.

Convery said during Deadline’s recent “Contenders Film: Los Angeles” that the key to cracking the script, about something whose outcome is already known, was to focus on the journey of Damon’s Vaccaro, which he says he never expected. will not get full recognition in reality. life. Jordan helps countries.

“If you can make the audience care about the character, they’ll forget they know the ending,” Convery said. “Argo was similar. TitanicYou know how it will end, but you care about Jack and Rose.

Also starring are Viola Davis, Chris Messina, Chris Tucker, Jason Bateman and Julius Tennon Heaven, which debuted in theaters at SXSW in March, via MGM in April before becoming available on Amazon’s Prime Video. It comes from Amazon Studios, Skydance Sports and Mandalay Pictures.

Click below to read the script.

Source: Deadline

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