Exclusive: If you suspect Emmy season is back direct and in person, you can rest assured that networks, studios and broadcasters will cut down on all stops and create destinations for voters with all sorts of interactive opportunities. This is a growing trend: Wednesday we broke the news of Netflix’s FYSEE plans and a month-long activation at Raleigh Studios. Amazon, Warner Bros., Disney, and others are also trying to get people out of the house with their creative ways. Now comes a new competitor in terms of capturing the space and inviting voters to it, on stage for this kind of campaign innovation.
For the first time, NBCUniversal is jumping into action and creating a massive Emmy program for its umbrella platform, from Peacock and NBC to Bravo, E! And USA Network, as well as Universal Studio Group, each contestant in the awards space, May 18-25, will take pride of place in Hollywood.
“We are building an amazing IP experience and relying on the superpower of content to deliver giant umbrellas, in our studios and streaming,” the NBCUniversal executive told Deadline. “With over 99 Emmy nominations across the company last year, NBCU FYC House will seize the opportunity to generate awards and engage fans across our platforms. Through the power of our talents, shows and brands, we will work together to provide members of the academy a one-stop shop for all our relevant series “.
NBCU takes over the floor and roofs of the exclusive Club Aster-only penthouse to showcase its Emmy-relevant collective series across all of its platforms. Guests, including members of the Television Academy and Guild, will receive extraordinary special events and themed experiences, as well as access to panels and exhibits that are expected to feature top-tier NBCU talent. The invitations aired yesterday on the NBC Network Limited Series panel. things in pam With Renee Zellweger, Josh Duhamel and Judy Greer. An invitation to participate was sent today the best chef Padda Lakshmi, Tom Colichio and Gail Simmons are the protagonists of another special event. Anna Gasteier will be among the actors who will appear in the film American car Panel and Receipt.
Activities include the New York Skyline, which takes voters to shows “where New York City has not only a place but a character as well.” Sampling New York’s famous street bites promises to look for similarities Girls5eva, Harlem, Late Night With Seth Meyers, Russian Doll, Saturday Night Live, The Amber Ruffin Show, The Equalizer, The Golden Age, The Tonight Show with Jimmy Fallon, See What Happens to Andy Cohen Live, The ონი Anon and order Franchising and more.
Each night during the week, guests are encouraged to explore the space for an intimate view of props, costumes, and behind-the-scenes photos. They can take part in the happy hour before the panel at the Grand Crew Wine Bar, experience DJ sets and enjoy “hot cakes” as a snack in the Peacock Lounge. At each table there will be tablets where guests can browse the Peacock platform to view the latest Peacock Originals and quotes from various brands. There are also themed nonsense designed to wow the audience and conversation. Throughout the week, NBCU Talent will be visiting the salon and participating in photo opportunities. There will also be drinks from Hilltop, the Issa Rae community café located south of Los Angeles.
Other examples include the “Take a Picture or It Didn’t Happen” experiential photo booth, where visitors position themselves as one of the show’s stars: take a selfie with Chuck or take a picture. gas light, The Watergate series is now running on Starz.
Here is a list of currently scheduled NBCU FYC House events:
Wednesday 18 May
Stuff to Pam (NBC)
Thursday 19th May
girls 5 eve (Peacock, universal television)
Friday 20 May
Late night with Seth Meyer (NBC)
Big team (NBC, universal television)
Saturday 21st May
angelina (Peacock, UCP)
the best chef (Good boy)
American car (NBC, universal television)
Sunday 22 May
Prepare / Cook it (NBC alternative studio, Peacock, Universal Television)
Doctor Death (Peacock, UCP)
Monday 23 May
See what happens to Andy Cohen live (Good boy)
Kill him (Peacock, universal television)
Tuesday 24th May
beautiful air (Peacock, universal television)
Source: Deadline
