Viral makeup products everyone is talking about

The universe of makeup is fascinating, it has the ability to bring fans and professionals together in the same place. In spaces such as social networks, some products go viral and transcend the rest thanks to their characteristics. When it comes to distributing this type of content, social networks play a very important role as a tool for the mass distribution of videos, especially TikTok and Instagram.

Today, network accounts specialized in makeup comparison, testing and review of hundreds of products, even if we don’t have time to see or try them all, There are always those that stand out above the rest. When those recommendations go viral and reach the public, everyone wants these products and they are even sold out in stores. The reasons they go viral are very variedit could be because a celebrity recommends itas is the case with Kylie Jenner with her Kylie Cosmetics cosmetic line, because the price/quality ratio makes it irresistiblelike the cheek tone that became famous this summer or because they are innovative, such as lipsticks with a voluminous effect. If there is one tool that specializes in making videos viral, it’s TikTok, the celebrities know it and create all kinds of content in this gear that is even used as a marketing tool. It is a space to gain inspiration and to discover all kinds of products.

The world of makeup brings together thousands of passionate people on social networks, who create a constant flow of content and viewers, share tips to put them into practice, show the latest news, reveal their star techniques and products. Among the articles that stand out most on these platforms are: lipsticks, which usually unleash and follow passions, we have mascaras. One of the last ones we’ve seen go viral was Maybelline’s ‘Lash Sensational Sky High’ mascara. From Marie Claire, we have selected some of the products that have gone viral in recent months and we leave them in the form of a list of quality, innovative and surprising products.