“ Fraud, money and politics: the real work of influencers » title like this more research It aired on France 2 on Sunday evening – originally scheduled for last Thursday but with Queen Elizabeth II. That changed after Elizabeth’s death. Presented by Tristan Waleckx, the program dealt with the affairs of influencers, some of whom were accused of fraud and prosecuted by rapper Booba. Especially at the heart of the problem: dropshipping. This practice consists mainly of reselling products purchased from the supplier at higher prices on their site. The seller also manages neither the stock nor the shipping of the products: everything starts from the supplier, even if the order is placed on another site.
To answer burning questions about this job, at the head of the journalist more research asked Magali Berdah, who has been dealing with many influencers through her company, Shauna Events. When asked about the controversial dropshipping practice, she defended herself, stating that her company had undergone a major cleanup. “ Dropshipping today represents only 5% of our turnover, which is not much. We did a real ranking for 2 years and 2 and a half years. ‘, he claimed before going any further.
When asked about Magali Berdah, the subject of numerous product placements – a watch that sells for just under 40 euros with promotional codes, but ranges from 13 to 30 euros on various supplier sites – Magali Berdah said, ” would not reinvent the French economy “. ” You cannot question an entire economy (…) It is a brand that delivers to its customers, this is obvious… The customer does not complain. People cannot buy products for 200 or 300 Euros”she loved it.
“ Isn’t there deception in the goods when we believe it is worth 300 euros while nowhere is it worth that price? “, Tristan Waleckx pointed to him. A statement from Magali Berdah that sparked a rather audacious reaction.” There are smartwatches that are worth the price. I didn’t say ‘this watch is worth it’”. The same month’s reaction when the journalist stated that he did not wear this watch, which he advertised on social networks. “ How do you know I’m not wearing it? I already wore it… I have tendinitis on my arm”.
️ “Today (dropshipping) represents 5% of our turnover.” provides @MagaliBerdahfounder @Shaunaevents promises to limit this type of partnership.
▶️ to (re)see at https://t.co/YC40VBfmKh pic.twitter.com/TtCFFZ8oXf
– More research (@Cdenquete) September 11, 2022
Clara Kolodny
Source: Programme Television
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