Product placements and other influencer marketing are now closely watched by DGCCRF – DG Competition, Consumer Affairs and Fraud Prevention. More and more influencers are in the sight of the fraud police. Reality TV star Nabilla paid the price in 2021 after being fined 20,000 euros for “deceptive commercial practices” on Snapchat. Simon Castaldi was also arrested by the control agency last June for the same reasons.
Today it’s Julien Bert’s turn to be worried by the DGCCRF. Indeed, in a July 20 press release, the fraud prevention agency issued an administrative injunction against the candidate known to appear in numerous reality TV shows, including Les Anges, to “stop misleading commercial practices”. The organization especially criticizes Julien Bert for “using misleading presentations and claims about the features and results expected from the use of a service”. In this case, convincing people that certain and regular gains can be made by using a copy trading service misleads the consumer about the basic features of the service”.
DGCCRF also includes former Hilona Gos ” Do not specify the advertising nature of posts (stories) for which the influencer receives compensation or compensation from an advertiser. The absence of this indicator may lead the consumer to believe that the recommendation is made from the perspective of personal experience rather than paid advertising, and thus mislead him. According to consumer law, a measure that should not be taken lightly because the content does not clearly state that it is sponsored is punishable by a maximum of two years imprisonment and a fine of 300,000 Euros.
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Source: Programme Television
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
