Sportsmanship and environmental commitment in the Alfa Romeo Forest of Alalpardo

Sportsmanship and environmental commitment in the Alfa Romeo Forest of Alalpardo

Caring for the planet and committed to a sustainable future has become one of Alfa Romeo’s key objectives. This was demonstrated with the presentation of the new Alfa Romeo Tonale, which has been launched on the market with several hybrid versions.

The future is electric and increasingly the present. The brand’s commitment to the environment manifests itself not only in the mechanics of its models, but also through the Alfa Romeo forest in Alalpardo, Madrid. It was planted with support from the NGO (R)Forest Project and represents a fight against deforestation and the effects of climate change.

Alfa Romeo wanted to go one step further and participated in the Beeforest Project, an initiative that aims to promote pollination in the Alfa Romeo Forest and its environment. It is made with pallets previously recycled by Don Pallet.

And what do these pallets have to do with pollination? The reason is simple and it is: They provide a perfect surface to be colonized by wild bees. The role of these insects in nature is crucial and in Spain alone about 70% of crops for human consumption depend on them.

Regarding this whole initiative, the current Alfa Romeo Brand Manager in Spain and Portugal, Francesco Colonnese, stated that “planting the Alfa Romeo forest with Fernando Ojeda and (R)Forest Project was an extraordinary experience. And now Alfa Romeo goes one step further with the installation of pollinator stations in that forest, which are wooden structures prepared to introduce a queen bee. Alfa Romeo is therefore committed to helping our immediate environment by contributing its grain of sand to the preservation of Spanish forests.”

The bees were not the only protagonists of the day, because the Alfa Romeo Estremamanaged to grab the attention of everyone present. This variant of the Italian SUV belongs to a special series with which the brand has pursued the greatest technical refinement and driving dynamics† All this translates into an SUV designed to enjoy driving, with the highest level of comfort and refinement.

Source: Marie Claire

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