Prince William and Kate Middleton are trying to appear “friendly and fun” by taking a more casual approach to their social media, one brand expert said.
The Duke, 39, and the Duchess of Cambridge, 40, have just returned from a seven-day Caribbean tour with stops in Belize, Jamaica and the Bahamas.
During the trip, the couple broke Buckingham Palace’s ‘no selfies’ rule by posing for shoots with the Olympic bobsleigh team and Early Childhood Commission Chair Trisha K Williams-Singh.
They’ve also taken a more personal note in their approach to social media throughout their journey, eliminating all official Instagram captions and tweets, and writing a lot in first person.
Brand expert Nick Ede told FEMAIL that the change in the couple’s social media strategy was intentional to give the Duke and Duchess a sense of “friendship and fun.”
Brand expert Nick Ede told FEMAIL that the change in the couple’s social media strategy was intentional to give the Duke and Duchess a sense of “friendship and fun.”
He explained: “Moving with your selfie and phone breaks down barriers, makes you feel like you belong, and instills a sense of friendship, fun, and kindness that the future king and future queen portrays all three of them on a daily basis.
“This move shows once again that they are farsighted and understand the need to keep up with the times and appear more accessible and accessible to people.
Like most Hollywood stars who stop for a selfie or do “something” like Tom Cruise, the royal couple know it will create a stir, stir and eventually make everyone smile, which is part of the courtesy revolution happening today. ‘
The Queen is known to dislike selfies as she prefers eye contact with the audience, but younger royals like Cambridge, Harry and Meghan seem to like them.
They were photographed taking selfies at various spots during the couple’s tour of Jamaica, including at a meeting with the sled team.
Locals were able to snap a rare selfie with the Duke and Duchess of Cambridge at the event earlier this week.
Taking pictures with the crowd isn’t the only change Kate and Prince William have made to their social media strategy on their Caribbean tour.
The Duke and Duchess shared a video of diving in coral reefs at the beginning of their tour while visiting Belize.
Meanwhile, they also collected snapshots of the week-long trip on their Instagram “Guide”, one of only three on their official page.
It allows the couple’s followers to easily view a collection of images from their tour.
The tweets from the tour seem to have been written by the couple themselves, with tweets from the past few days “What an amazing day in Trench Town”, “Good morning! We’re looking forward to our first full day in Belize” and “Catherine and I are on our first trip to the Caribbean”. We are excited to be here in Belize at the start of our official visit”
The couple also adopted the first-person casual tone for their Instagram posts on the tour.
The change of tone was likely part of an effort by the royal couple, who visited Belize, Jamaica, and the Bahamas, to gain support for the monarchy. Queen‘S platinum anniversary to celebrate.
The tweets on the tour seem to have been written by the couple themselves, with tweets from the past few days being “What an amazing day in Trench Town”, “Good morning! We look forward to our first full day in Belize” and “Catherine and I, our first to the Caribbean” We are excited to be in Belize to begin our official visit”.
Tweets from past royal tours often refer to the couple in the third person, using their SAR title or referring to them as “The Duke and Duchess” instead of their names.
Tweets from past royal tours often refer to the couple in the third person, using their SAR title or referring to them as “The Duke and Duchess” instead of their names. They also have a more formal tone, as might be expected from real communication.
They also have a more formal tone, as might be expected from real communication.
However, the new tweets use exclamation points, more emojis and sentimental words as another sign of the monarchy’s modernization.
In a November tweet he wrote: “Tonight the Duke and Duchess of Cambridge joined the Prince of Wales and the Duchess of Cornwall for the #COP26 reception and Her Majesty the Queen addressed the assembled delegates in a recorded message.
Another recent visit states that ‘The Duke and Duchess’ next visit is to the East London mosque and London Muslim Center in Whitechapel, where volunteers play an important role in supporting community members by helping to prepare and distribute hot meals. and drinks. Medicines for the most vulnerable.
Source: Daily Mail
