According to the retailer’s 2022 pricing report, Australian customers could save up to $2,468 a year on food products if they switch to Aldi’s private label products.
The German supermarket confirmed a staggering 15.6% price gap with products cheaper than its nearest competitor, and by switching it saved $1,555 per year for the average household.
When Aldi prices are compared to similar-brand products, the difference in price increases significantly, up to 24.7 percent, saving families who typically buy branded groceries up to $2,468 per year.
The German supermarket confirmed a staggering 15.6% price difference with its closest competitor’s cheaper products, which will save the average family $1,555 a year by switching (stock image)
Aldi found that the average family spends $192.19 per week on grocery shopping.
The report found that nearly all Australian grocery stores (98%) noticed an increase in the total cost of products such as gasoline, groceries and household bills compared to previous years, with more than four-fifths (81%) impacted by affordability. cost of living for the next year.
In fact, Australians are more concerned about the affordability of supermarkets (51%) after gasoline (59%).
The struggle is real across the country, with two-thirds (65%) admitting to being under financial pressure in the past year and a third (33%) claiming to be in worse financial condition than they were. today. last year.
Price is now understandably the most important factor in weekly purchases (45%), with half of shoppers becoming more price conscious (49%) over the past year.
Going to restaurants or ordering takeout (44%) and buying meat (39%) are the top categories where consumers cut all their spending to save money last year.
In fact, Australians are more concerned about the affordability of supermarkets (51%) after gasoline (59%).
Paying attention to how dollars are spent appears to be a top priority, as more than three-quarters (78%) of Australian shoppers reduced their purchases in the last 12 months to save money to buy more this year.
Surprisingly, only one in 10 (9%) Australians changed their supermarket as a strategy to save money.
Going to restaurants or ordering takeout (44%) and buying meat (39%) are the top categories where consumers cut all their spending to save money last year.
While fresh meat is one of the most worrying supermarket categories, Aldi’s data shows that the average household can save 18% by purchasing from the store’s range of fresh meats (archive image)
While fresh meat is one of the most worrying supermarket categories, Aldi’s data shows that the average household can save 18% by purchasing from the store’s range of fresh meats.
This report confirms that food prices have never been more important to Australian customers. Our message is clear: We don’t want Australians to cut back on meat or other much-loved products as it is now considered a luxury,” said Oliver Bongardt, managing director of Aldi Australia.
“We know the inflationary pressures are real, but this research shows that real savings can be made by switching to Aldi in black and white.”
Source: Daily Mail
