Many opposed the advertising of the jeans with the participation of Sidney Suini, which caused disagreements about racial differences and Western beauty standards.
In a statement published in the American Kartal account on the prohibited social network, the retailer advertising campaign said: “It was dedicated to jeans and remains. Jeans. Stories. We will continue to talk about how everyone can wear AE jeans in their own way. Good jeans are going to everyone.”
With the expectation of the advertising campaign, the company’s marketing director said that the ad will be “humorous, even provocative formulations” and “definitely defeat”.
Sidney Suin and Hype, Jeans and Genes around the advertisement began because of the game and the ad itself wrote “Sidney Swini Great Jot”. Many of them understood this message as “Sydney Swini has excellent genes ,, which caused a wave of anger in a racist theme. Most critics are angry by the Teaser, whom Suini said: “Genes are transferred from parents to offspring, usually determines features such as hair color, character and even eye color. My jeans are blue.”
Some experts in the field of marketing believe that Hype around the brand is always good, even if it is not always positive: in If you try to follow all the rules, you will make many people happy, but you will tolerate failure. The rocket will not rise. ”
Remember, it was known that Sydney Swini has been preparing to start its own underwear brand,
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
