The 500, major protagonist of the year for Fiat

Synonymous with la dolce vita and the Italian way of life, the Fiat 500 adds sustainability for all to its philosophy, as evidenced by its wide range of hybrid and electric versions. The heir to the mythical ‘Cinquecento’ is conquering Spanish cities when looking at the registration figures for 2022: with 14,467 units sold, it is the leader in the urban passenger car segment, with a market share of 47% in its category. Moreover, this model is central to Fiat’s electrification strategy. The Fiat 500 Electric is already the second best-selling zero-emission model in Spain, with 1,661 registrations, a growth of 81.9% compared to 2021 and a market share of 6.1% in the electric passenger car category.

The contribution of the Fiat 500 Electric has been crucial in taking the Italian brand to fourth position in the electric passenger car market, where has doubled its sales volume to reach 2,027 registered units, 113% more than last year.

In commercial vehicles, Fiat Professional ended a year of growth in which it ended the year in 5th place, with a market share of 6.8%. A result in which the electric versions of the Fiat Doblò, Scudo and Ducato stand out, with the top positions in the ranking and a penetration rate of 8.3% in the category of zero-emission vans.

For Fiat, 2023 will be a year of growth and novelties, with electrification as the protagonist. In the spring, the Abarth 500 BEV will demonstrate that electric technology is not at odds with performance or sporty temperament. For the autumn-winter season, Fiat plans to launch new models in very diverse segments, but with electrification as a common element.

In addition, the brand will expand its commercial network in Spain from the current 102 dealers to 112 outlets.