Viva Magenta will be the color of 2023 according to Pantone, here we bring you 10 pieces to wear it with style

Viva Magenta will be the main color of 2023 according to PantoneWith this prediction, we can anticipate that it will unleash numerous trends, just as Valentino Pink has done in 2022, revolutionizing color. barbiecore, an aesthetic inspired by Barbie dolls and their pink world. If we look at the Valentino Autumn-Winter 22/23 show, we will find a clear example of how the tone took over the garments and the catwalk. Now it’s Viva Magenta’s turn.

Pantone has said the following: “This tone is about strength and optimism, but also encourages us to express ourselves, it is dynamic and electric”, very interesting qualities to prevail in the current scenario, where optimism is absolutely necessary. Another reason why they chose it is because of its direct relationship with nature.: “In this age of technology, we seek inspiration in nature and what is real. Descended from the red family, Viva Magenta is inspired by cochineal red, one of the most precious dyes in the natural dye family, one of the strongest and most brilliant,” said Leatrice Eiseman, director of the Pantone Color Institute.

The color is bold and very striking, so you can combine it with more muted tones, where it plays the leading role, or if you prefer, it can be mixed with tones from the same color range, such as lilac or fuchsias , with which to create a very attractive color mix is ​​created. In the streetstyle We have already seen some examples of the use of this bold color, the most recurring and striking being the total appearance suits, which go a step further in boldness, as they are a powerful bet that deviates from the traditional black or neutral colored suits.

If you are already thinking of buying a garment in this shade, the brands make it easy for you, since they are already made with all kinds of skirts, trousers, dresses… dyed Viva Magenta. Here we show you some options from Massimo Dutti, Mango or Max Mara.