For some years, Tick tock makes and breaks beauty trends, and all cosmetic brands, historical and emerging, dream of seeing one of their products exalted by the community of beauty addicts on the Chinese social network. The American Claw Bobbi Browncreated in 1991 by the professional makeup artist of the same name, it didn’t wait for the platform boom to cause a sensation, but the recent spotlight on one of its flagship products has certainly allowed the new generation to discover a new essential, the Moisturizing face primer enriched with vitamins.
Vitamin Enriched Face Base moisturizing foundation, a 2 in 1 product for facial luminosity
In 1995, Bobbi Brown released an early range of facial care products to complement her beauty range. The target. the goal? Prepare your skin to receive makeup so it stays fresh and glowing for longer.
The Face base enriched with vitamins, a hybrid product between moisturizer and primer, was launched a few years later in 2001. It contains a blend of vitamins C, B and E, hyaluronic acid, shea butter and squalane to hydrate, plump and brighten the complexion. And its cult formula has not been changed to this day!
Twenty years later, the success is still there: the hashtag #vitaminenrichedfacebase has more than five million views on TikTok, and every fifteen seconds a jar is sold worldwide. Will you be the next to break?
Photo credit image of One: Getty Images
Source: Madmoizelle
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
