Le Journal Intime

The imposed sanctions motivated Russian fashion designers to take a closer look at domestic brands. Alternatives in the lingerie segment are not difficult to find – we really have a huge selection of great brands: from provocative lingerie in the style of Agent Provocateur to “grandma’s” shorts. Fashion editor Nadia Bechetnikova collected 12 stamps worth recognizing.

one.Petra

Average price: 4,000-10,000 rubles

The brand was founded by Veronica Khan in 2015 and during this time the brand has already managed to gain a lot of fans. Buyers are bribed with fairly reasonable prices and a wide selection: at Petra you can find basic lingerie, sensual lace and playful models, as they are called on the site – for example, a bra with a gold disc that barely covers the nipples. On the brand’s website you can also buy sex toys and specialty cosmetics such as lubricants and edible massage gels.

Basic bras will cost 4-6 thousand rubles, corset bras – 6-9 thousand rubles, and a very fun one with discs can now be purchased at a 30% discount for 10,360 rubles.

2nd.Yanchevskaya

Average price: 1,000-5,000 rubles

The brand has been in existence since 2014. During this time, Moscow, St. Petersburg and Ufa, and corners in shopping centers in Kazan, Togliatti, Yekaterinburg and Rostov-on-Don appeared. The brand relies on the familiar and most sought-after assortment by adding shades such as red, black and white, as well as hot pink or lemon yellow, to the palette. In addition to underwear, you can buy home clothes and tights here. Bras cost an average of about three thousand rubles, prices for panties start from a thousand rubles, and for tights – from 500 rubles.

3.Le Journal Intime

Average price: 3,000–10,000 rubles

Natalia Voynich and Tatyana Valentovich launched the brand in 2015, having worked in the field of postoperative compression garments for 20 years. They tried to apply highly specialized technologies for the benefit of the widest target audience: they began to sew ordinary bras and panties from high-tech knit knitwear, and to use flat seam technology. The series also includes slimming combinations for bodysuits, overalls, dresses and corsets. Bras will cost 5-8 thousand rubles, panties – 3-5 thousand, bottom dresses and corsets – 6-10 thousand.

4.beautiful you

Average price: 1,000-4,000 rubles

The brand relies on concise design and comfort – sets with elastic ribs in pastel shades became branded. The range includes bodysuits, thermal underwear and a sports line, as well as swimsuits and tights. The brand already has a fairly large network of stores throughout Russia, from Khabarovsk to Sochi, 15 in Moscow and St. Petersburg has two sales points. The prices are quite pleasant: a set of underwear costs 3,589 rubles, prices for dresses start from 2,000 rubles, for tights – 800 rubles.

5.Office at Tricot

Average price: 3,000–9,000 rubles

Speaking of underwear, we often think of lace or translucent knit, but Bureau de Tricoti offered a less obvious material – the brand makes warm knitted underwear. Joking about “grandma” But cowards in a hurry is not worth it – there is a balance between practicality and sexuality. The brand closed its own showroom in Moscow last fall, but underwear can be found in two multi-brand stores and, of course, can be purchased online at any time. Prices for tops and shorts start from 3,500 rubles, dresses cost 8,900 rubles.

6.Masar Underwear

Average price: 2,000–5,000 rubles

The brand also tries to take into account various tastes and needs: seamless underwear is adjacent to BDSM-style underwear, lace awaits conservatives, and lovers of experimentation – polka dot-colored translucent underwear. Basic sets with elastic tops cost 2,780 rubles, and lace underwire bras cost 3,490 rubles. The peculiarity of the brand are embroidered panties. The inscriptions are very different – “bite” and “smack”, more provocative and daring than pop Kiss me. They cost 1,950 rubles.

7.PassionZoo

Average price: 4,000-15,000 rubles

st. The brand from St. Petersburg exists since 2017. Lace underwear fans should explore the assortment – it is these models that stand out here. You can find not only bras and panties, but also belts. The brand positions itself as premium, so prices bite a bit. Lace panties will cost an average of seven thousand rubles, and lace bra prices start from eight thousand rubles. Basic models are slightly cheaper.

eight.love goods

Average price: 1,500–6,000 rubles

The brand has been on the market since 2016. The production and experimental workshop, where they work on adapting new patterns or materials, is located in Omsk. In the brand you can find not only standard suits, but also fancy corsages with cutouts, ruffled and ruffled panties and even a men’s collection – but boxers are positioned here as a product for everyone. Many models are made of cotton, so lovers of comfort and those with sensitive skin will definitely find something to their liking. A basic corset with a cut under the bust starts from 3,300 rubles, panties prices start from 1,500 rubles.

nine.“Kosichkina”

Average price: 400-1,000 rubles

Multi-colored basic models, a somewhat naive semi-childlike style with bows and prints, and low prices are the main signs of the brand. They do not have their own store, but there is delivery and pickup from a warehouse in Moscow. In addition to underwear, the assortment includes funny socks, sleep masks and home wear. Basic plugs cost 499 rubles, prices for bras average 500-1,000 rubles. In sales, the lower bar reaches 399 rubles.

front.“Cheboksary knitwear”

Average price: 300-600 rubles

After the sanctions were imposed, Russian knitting factories were mostly ironically remembered, but in vain. Yes, you can still work on the variety of the variety, but they are unlikely to be disappointed with the ratio of price and quality. Well, those who, in the midst of all the variety, have long been swept off their feet in search of a casual white T-shirt, will rejoice at all. watch “Cheboksary knitwear” you can find basic tops, shirts, shorts in different styles. Prices are the most democratic – within 300-600 rubles. You can order both directly from the site and from some marketplaces.

eleven.iwa

Average price: 3,000-5,000 rubles

The brand was founded by Ekaterina Tsygankova, who started her career in the field of public relations. He named the brand after the willow, a tree common in central Russia. “Like conveying the idea of ​​”Russianness” and nature,” as Tsygankova said in an interview. The approach to the formation of collections is also determined by the personal choice of the founder.

said Tsygankova.

There are only a few models and colors in the assortment, but almost each of them will surely fall into the hearts of lovers of simplicity and comfort. Bras cost 4,800 rubles, shorts – 3,200 rubles, shorts – 3,800 rubles.

12.blizhe

Average price: 2,000–5,000 rubles

One of the brand’s flagship positions is lace underwear, but here they are trying to go beyond the regular guipure. Basic underwear, swimwear and accessories are also available. The brand’s St. It has its own stores in St. Petersburg and Moscow. Prices for corsets start from three thousand rubles, for shorts – two thousand rubles.