The PEOPLETALK experiment: How to copy the looks of Irina Shayk, Gigi Hadid, and Elsa Hosk without spending a fortune?

In the past few decades, trends have been set not only by designers and fashion critics, but also by fashion bloggers, street style heroes and star girls. Yes, we certainly live in an age of influencers whose words and images influence what we buy and wear next season.

The publications of Bella Hadid, Elsa Hosk, Hailey Bieber, Irina Shayk and Kendall Jenner are followed by the most authoritative glossy publications. Their styles are inspired, images are copied, and similar things instantly disappear from store shelves. And this is not surprising. Star it-girls skillfully mixes basic wardrobe items with the trendiest items, often “flying” new style tricks.

Many still believe that to replicate your favorite influencer’s outfit, you need to have a tidy sum in their bank account and access to luxury brands. If you are one of them, this article is for you. Today we’re going to dispel an outdated myth, teach you the right way to go shopping so that you always leave with a treasure, and prove that you can collect a complete image of a star without spending a fortune in a store (which is also very important).

How is it done? It’s simple – go to Familia discount stores. They have brands of many different levels: from the mass market to designer brands (by the way, there is a separate Golden Brands zone for them in the Familia) and yet there is no seasonal collections, no dominant trend or color. . But most importantly – everything is on sale with huge discounts of up to 85%. The assortment of stores is updated almost daily, which means you can always find something new here. Most items in each store are offered in a single copy, so shopping should be approached with double enthusiasm. I found something interesting – get it now.

By the way, another myth that many people still believe is that stars buy things only in luxury brand boutiques. So this is not true. And proof of that are the paparazzi pictures. Photographers are catching modern style icons now and then in off-price format stores.

For example, a few years ago Kim Kardashian bragged to her Twitter followers about a bargain at one of these stores: “I just bought a new Elizabeth and James blazer with tags for $169, it’s now selling in stores for $450! What a bargain!” But Taylor Swift said in one of the episodes of “25 Things You Didn’t Know About Me” that she often buys things from TJ Maxx (the largest non-price retailer in the United States). Another celebrity who is bored with the “treasure hunt” is Eva Mendes. The actress once appeared on the red carpet in a $15 dress and looked luxurious as always.

Well, did they convince you that shopping at affordable stores is a great trend? Next, we’ll tell you how to look for something to leave the store with a good hunt.

Let’s be honest, when you enter the Familia, your eyes are filled with tears. But you will definitely not get lost after our tips:

The great hall is logically divided into sections: designer brands Gold Brands, women, men, children. Also on display are shoes, toys, accessories and even household and decor items.

All items are sorted by category and size. So, if you go shopping for a coat, down jacket or sweater, you can easily find the right track. By the way, we do not recommend that you just look at your own body. Note that almost every item of clothing can be customized. For example, a men’s shirt can be worn comfortably with straight jeans and a white T-shirt, but an oversized jacket is the most current trend.

Don’t just wander around, walk along the tracks. If you want to save time, you can scan prints and colors that suit you. Take a look – get it and see. If there is more time and we recommend it, look carefully at each item and you will definitely find something for yourself.

For successful shopping, we recommend taking a few hours to calmly start your search and repeat our experience. Choose a picture of any star and go to Familia to search for similar things. Well, we continue to share lifehacks and prove that passion is the most important thing in shopping.

Goodbye Elsa

We decided to start looking for star pictures with Elsa Hosk. The former “angel” of Victoria’s Secret certainly knows a lot about fashion and almost every day pleases subscribers with new outfits. We noted one. A cropped coat, an oversized college sweatshirt, straight-leg blue jeans and a bright red hat are all you need for a walk with your friends on a hot November day. We easily found all the necessary things to repeat the image in the appropriate rails. By the way, if you did not find your “treasure” the first time, you can return to the Familia the next day – after all, the assortment is replenished almost every 24 hours. It is even better to go to another store, because things are presented differently everywhere (we point to endless shopping without restrictions).

In the fashion editor: 2,299 rubles in Jeans Familia, 4,999 rubles in other stores; Ucla sweatshirt is 2,299 rubles in Familia, 5,799 rubles in other stores; True Spin cap in Familia from 299 rubles, in other stores from 1,199; 3,799 rubles in Familia, 6,999 rubles in other stores;

Irina Shayk

We’re just crazy about Irina Shayk’s style, so the question of who would repeat the next look instantly disappeared. For the experiment, we chose the model’s winter output, which is ideal for our climate. For a stroll around New York, Shayk opted for a bulky down jacket, black turtleneck sweater, beige trousers, and rough boots. The result is a simple but not boring image worth considering. By the way, while searching for the right down jacket, we came across things with pink price tags. And this is another “trick” Familia. All items in stores are already selling for up to 85% off, and pink labels indicate that the price has dropped further.

In the fashion editor: Cotton sweater 1,499 rubles in Familia, 3,299 rubles in other stores; Down jacket in Familia is 1,799 rubles, in other stores 5,199 rubles; In Familia, trousers cost 3,499 rubles, in other stores 5,799 rubles;

Kaia Gerber

Next on our list is Kaia Gerber. The daughter of supermodel Cindy Crawford inherited not only beauty, but also a sense of style. That’s why she so often gets into all sorts of best-dressed ratings, she. We chose a win-win look for this material that can be complemented with accent accessories and jewelry. We added a trendy brown coat and coarse cream boots to a warm turtleneck sweater and straight-leg jeans. Looking at suitable models, we found real “treasures” from brands that left Russia. How? Everything is very simple – buyers negotiate directly with suppliers from Europe and America, so in the Familia assortment you can find things that have never been on the Russian market.

In the fashion editor: Sweater at Familia is 1,799 rubles, in other stores 4,799 rubles; Jeans in Familia are 2,499 rubles, in other stores 5,599 rubles; In Familia, the “Snow Queen” jacket is 8,499 rubles, in other stores 14,999 rubles; Wun Der Spur, 4,999 rubles in Familia, 8,999 rubles in other stores;

Gigi Hadid

The Hadid sisters are real girls. They don’t follow trends, they dictate them, so every new release is right on target. Today we decided to take inspiration from Gigi’s style and replicate her perfect layered look. We specifically chose a coat several sizes larger to achieve a plus-size effect, but we found a jacket in the men’s section (we imply that you shouldn’t limit yourself to the women’s section, because experiments are now in trend). Next, we looked into the Gold Brands area, where we found the perfect Patrizia Pepe leather pants. Yes, yes, Familia has a section full of designer branded items that can be “got” at a big discount. And thanks to the wide variety of prices and brands of different levels, you can apply the mix-and-match principle and try the most unusual combinations.

In the fashion editor: Sweater at Familia is 1,799 rubles, in other stores 3,299 rubles; In Familia, the T-shirt costs 899 rubles, in other stores 1,999 rubles; In Familia, Ulyashova’s jacket costs 7,999 rubles, in other stores 13,999 rubles; Van Cliff jacket costs 3,499 rubles in Familia, 7,499 rubles in other stores; Trousers Patrizia Pepe, 5,499 rubles in Familia, 14,599 rubles in other stores; Covani is 5,499 rubles in Familia, 9,999 rubles in other stores;

Haley Bieber

And last (but not least) on our list is Hailey Bieber. He’s one of the few influencers who can easily go out in a stretchy sweatshirt and baggy jeans and look cooler than the rest on the red carpet. Hailey, like no one else, knows how to combine the incompatible and loves to experiment. And the image we chose for our experiment is a direct proof of that. See how tracksuits combine with a classic black coat!

In the fashion editor: sneakers 1,829 rubles in Familia, 5,499 rubles in other stores; In Familia, sports trousers cost 1,799 rubles, in other stores 4,799 rubles; 399 rubles in Familia, 1,599 rubles in other stores; Coat B Style at Familia is 5,499 rubles, at other stores 11,999 rubles;

Photo: Masha Johnson

MUAH: Polina Gurevich

Style: Cristina Constantinou