Good Energy releases “Playbooks” to incorporate climate change storylines into TV and movies

Named as “a guide to getting into any climate story or genre”. Scenario book in the era of climate change Its goal is “to provide screenwriters, industry executives, actors and creatives with an innovative and powerful resource to help illustrate how climate change can be seen on TV and in movies.”

These include resources from climate psychology, potential solutions and the latest science, as well as “fascinating profiles of people at the forefront of the climate crisis” and examples of unique weather influences such as Scorpio attacks and bloody snow.

“Nothing is more dramatic and important than the climate crisis. However, we can barely see it on screen, “said Anna Jane Joiner, founder and CEO of Good Energy.

According to Anta Williams, who heads climate and environmental programs at Bloomberg Philanthropy, the effort is aimed at “informing the urgency of climate action and inspiring courage in the face of this crisis.”

Oscar nominee Adam McKay don’t look up There was a test stone for this effort, and the director said it was the weather data that inspired the film.

“Climate change is the biggest story of the last 66 million years. After reading the 2018 IPCC report, I was unable to sleep for two nights. “I realized terribly that we had to go through this, which is happening now, not in 80 years,” McKay said. “Climate change is frightening, sad and absurd. And it’s good to have all these difficult feelings. That’s where my record comes from don’t look up. We saw how the film generated more comments and protests to ask governments to watch it. “However, this is just a movie and we have a lot more to do.”

Create toy book He has consulted with more than 100 film and television writers, creators and producers in Hollywood and across the country. Additionally, Bloomberg Philanthropies, CAA Foundation, Sierra Club, Walton Family Foundation, Kenneth Rainin Foundation, The Center for Cultural Power, and 1 Earth Fund have partnered with Good Energy. toy book It also contains quotes on the importance of shaping these narratives from Zazi Bitz, Scott Z. De Burns, Rosario Dawson, Lynn and Norman Lear, McKay, Mark Ruffalo, David Risdall and Sarah Trem.

To establish a key representation of climate change on television and film, Good Energy partnered with the USC Media Impact Lab at the Norman Lear Center to commission the first analysis of climate stories on television and film in recent years. Efforts also included election hearings to gauge popular interest in climate stories and characters.

The USC analyzed 37,453 scripts between 2016 and 2020 and found that only 1,046 (2.8%) of the scripts contained climate change keywords, and these scripts contained only 1,772 mentions of these climate change keywords. A more detailed description of the results will be published in the coming weeks.

“2.8% is a surprisingly low number for the climate, which must be taken into account in today’s cinema and television. “Our goal must be to bridge the gap between the world we live in and the modern world we see on television,” said Katherine Oliver of Bloomberg Philanthropies. “We are proud to support Good Energy as they collaborate with the entertainment community to inspire ideas on how to create more climate stories for the screen and we recognize the undoubted power of stories to stimulate climate action.”

The nonprofit Good Energy 2019 was launched by Climate Communications and Story Consultant Joiner to bridge the gap between climate experts, creatives and entertainment industry leaders. beyond that toy bookGood Energy’s team of experts and storytellers consults with industry creators and writers to create weather scenes and references in their content.