The day before, Tatyana Bakalchuk, the founder of the largest Blueberry market and the richest woman in Russia, was a guest of Nadezhda Yay’s YouTube channel. We gathered some interesting things from the interview.
What changed after she became the richest woman in Russia?
“When they put me first [в списке Forbes], on the contrary, more gossip began, a kind of filth and a kind of connotation gone wrong. It is also such an experience because you understand how everything is controlled in the media space.”
About the decision to become a public servant
“We have consciously come to the exit of the knowledge space. There have been attempts before. Forbes tried to do some kind of interview with us, so did RBC. We did not like this experience. Well, somehow we didn’t really understand why we needed it. And against the background of this lack of information about us, they revealed what they wanted. We realized that no one wanted to take our point of view. We tried to fight and realized we couldn’t. We already knew that after a while the numbers would be different and that we could not hide from public attention. We have decided that we only need information about ourselves and we need to learn how to distribute it. It was very difficult. At first it was torture. I don’t like being the center of attention. And now as the armor appeared. ”
How my mom created the biggest marketplace in the country on maternity leave
“It’s one thing when you enter an established market, you have your own rules of the game there, it’s another when you start something that doesn’t exist. I didn’t expect this to be a multi-billion dollar business. Just a story of earnings for a young mother. It’ll be a thousand, two thousand, three thousand [долларов], Okay no problem. I didn’t imagine that anything bigger than that had to be built. It was very primitive but still a shop. There is such a thing as postpartum depression. I was in such a situation that I felt completely helpless. Then I felt helpless.”
About the financial situation before the creation of Wildberries
“There was no high income before. We had a two bedroom flat for rent.”
Where does the richest woman in Russia dress?
“I dress for Wildberries. I am not a luxury consumer. In general, I do not like to carry bags in principle, I do not even remember dreaming of such a thing. ”
About the temporary rebranding of Wildberries as Berries
“Let’s just say it was a very successful marketing joke.”
about free time
I love sports, hiking, the forest, St. I love Petersburg. Before the coronavirus, we went to the mountains in Cyprus, we go skiing every year.”
About feminism in Russia
“We have Soviet heredity, where women run schools, factories, factories. In our country, on the contrary, equality between the sexes has always been promoted. However, it cannot be denied that there are problems. For example, they talked about the glass movement in business life, but it seems to me that the issue in our country is not as sharp as in other countries. But still, women from Russia are stronger or something.
Three rules of life for Tatyana Bakalchuk
“Try to give the world more than you take from it. Juggling torches. You cannot drop one of the torches. Get up every time you fall.”
Source: People Talk
Richard Stock is an author at “The Fashion Vibes”. He is a lifestyle expert who provides readers with the latest news and trends in the world of fashion, beauty, food, and travel. With a sharp eye for detail and a passion for writing, Richard offers unique insights and perspectives on the topics he covers.
