Alexander Terekhov

The publication of the Russian Vogue magazine was temporarily suspended by the decision of Conde Nast, while the editor-in-chief of the magazine Ksenia Solovieva decided not to leave readers without content and now writes about fashion on her telegram channel. Today, Solovieva said that she is introducing a new column – she will meet with Russian designers and “share their joys and sorrows.” The first hero was Alexander Terekhov.

Last November, Terekhov, whose own brand was disenfranchised, returned to the industry and launched a new brand, Sashaverse. An active promotional campaign was supposed to start in February, but a high-profile secular premiere has not yet taken place – in the current socio-political situation, entertainment activities are almost in vain, and the leading Russian glossy magazine had to suspend work due to sanctions from Western publishers. How are things going with the designer, Solovyova said.

Solovyev wrote.

Solovieva said that Terekhov now works with a small team and also takes on many administrative tasks.

– wrote Xenia.

Model in Sashaverse dress

Such a report was ironically interpreted on the Antiglyanets telegram channel.

– wrote on the channel.

Recall that earlier Terekhov was the creative director of the Alexander Terekhov brand, which belongs to the Rusmoda company of Oksana Lavrentieva. In 2020, Lavrentyeva decided to close the brand and began to create her own brand Ololol, ending cooperation with Terekhov.