“Bottega Veneta was created by a collective of artisans. This is their story and also the way they present their new campaign: together, through different ways of seeing.” With these words, Matthieu Blazy, creative director of Bottega Veneta, presented the latest campaign of the Italian company. A new fashion editor where the majestic merges with creativity, style and current trends.
Matthieu Blazy’s debut for the new Winter 22 campaign It presents a multitude of different points of view: from photographers and cinematographers to models. Here Blazy’s “fundamental” collection begins its journey from backstage at the Palazzo San Fedele in Milan to the Belgian Horst Festival and back to Italy to finish on the south coast. The campaign enlivens Blazy’s notions of craftsmanship in motion and quiet power through 41 still and moving imagesmainly photographed in film format.
You can’t help but admire the intergenerational casting that showcases the collection on a continuous catwalk. Carrying the brand’s vision across the different locations of the campaign, this editorial brings a fresh and different view of the fashion world and the brand itself. All this thanks to a unique synergy between the youth and creativity of several budding photographers (who had never worked in fashion photography before) and the professionalism of renowned photographers and directors of photography. But at the same time it is fun and pragmatic. From the intimacy of the moment to the careful composition.
This is another proposal. From a new vision to see luxury as something everyday. Where the most common elements mingle with the most prestigious fabrics. And everything, under the umbrella of a renowned company like Bottega Venice and its long tradition in the industry. A new proposal that would be a great success at the beginning of the year and which, just a few weeks before the start of autumn, returns in the form of a style gallery characterized by trend, tradition and great dyes of craftsmanship. Of course, not without missing Blazy’s own creative mind, which he can be proud of and which has established himself as one of the new promises of luxury fashion.
What is really remarkable in the new Bottega Veneta campaign? Your new perspective. The great domain of participating trend along with the everyday. Like denim and tank top can play on the same board as sequins or where the animal print rises to the most colorful night and mingles with leather, high boots and XXL bags. A wave of different trends, worked strategically, which will undoubtedly be a distinctive element of the new season. Next one, We summarize some comments on trends that the Italian company is proposing for this autumn/winter and which promise to become a real mass phenomenon from now on.
Animal-type prints will stay with us for another season. Of course, unlike previous autumns, this new edition will be full of color and bold.
Oversized silhouettes are the season’s favorites, especially when it comes to outerwear. Blazy has shown this himself with this proposal for an oversized nylon jacket.
The craft has not ceased to be seen during this fall campaign. That is why, within his favorite area, leather goods, handmade designs have been shown, with interwoven textures, such as this model.
Maxi lengths are fashionable in all areas, including footwear. The obsession with adding length and even width is so great that we won’t stop seeing silhouettes like over-the-knee boots this fall. With an extra long pole, this boot style will lead the season.
Against all odds, the gloves will be released this fall. Facing casual designs, urban silhouettes and carefree styles, this vintage piece returns to our wardrobes.
Party textures are another big bet of the season. A festive inspiration that will be heavily influenced by that desire to enjoy life that has been with us since the past 2020.
But if there’s one fabric that leads, another season, it’s leather and fur. Two rigid, strong fabrics, so pure from autumn/winter that they make the woman who wears them stronger.
In addition to miles of boots, the shoe area has been influenced by one of the other big trends of the 00s: platforms. Taken to the extreme, this fall, by companies like Bottega themselves, these shoes will be fashion experts’ favorite piece.
The details will be essential during the fall. And it is for this same detail that textures and accessories such as feathers have become a must. Especially in color designs and mixed with other party fabrics such as sequins.
First it would be Prada and now Blazy is responsible for popularizing the Tank Top and it has definitely become the viral trend of the summer. With a simple silhouette and a versatile pattern, this piece from the sporty ideal enters the Haute Couture to also shine in the autumn/winter season.
Source: Marie Claire
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
