Do you remember the Nike sneakers reinterpreted in a satanic key with a drop of blood integrated by Lil Nas x and the MSCHF artistic collective? It is the turn of Rihanna to sign an artistic-commercial collaboration cut to the buzz. With her make-up brand Fenty Beauty, she joins forces with Brooklyn artists to create an unexpected palette: “Ketchup or Makeup”.
Russian roulette of lip gloss or ketchup by MSCHF and Fenty Beauty by Rihanna
In a tomato red case, several pods invite you to play Russian cosmetics roulette. Are you going to open a sample of lip makeup (Fenty Beauty’s Gloss Bomb) or some real ketchup?
We can see in this collaboration between MSCHF and Rihanna’s Fenty Beauty references to the artistic gesture of already ready by Marcel Duchamp and a reflection on mass production, industrialization, hyperconsumption and American society in the Andy Warhol style. You can also see there a hellish marketing provocation that claims to be intellectual and artistic.
In any case, this MSCHF x Fenty Beauty “Ketchup or Makeup” collaboration of 6 tomato sauce pods or Gloss Bomb is already available on the dedicated website ketchupormakeup.com for the modest sum of $ 25.
So, in your opinion, artistic genius or hype?
Front page photo credit: Instagram screenshot from Fenty Beauty.
Source: Madmoizelle
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
