Fashion notice: Gerard Darel’s 24H bag is back in fashion (yes, already)

This was to be expected. After other iconic models of the 2000s, from Longchamp’s Pliage to more luxurious models such as Balenciaga’s City, it’s Gerard Darel’s turn to return to the forefront of the fashion scene.

By the way, where does Gerard Darel’s 24H bag come from?

As September approaches, videos of back-to-school ideas are piling up on TikTok, along with people sharing their latest second-hand find. In 2003, when she left, it was Charlotte Gainsbourg who embodied this flagship model of this brand from the Parisian Sentier (a neighborhood known for its wholesalers and fashion boutiques), soon followed by many stars such as Eva Longoria. So much so that the label founded in 1971 by the couple Danielle and Gérard Darel has a series of formats that for the time almost all became it-bags: the 48H, and the 72H … until its relative disuse at the dawn of the years 2010.

Why is Gerard Darel’s 24H bag making a comeback?

However, in line with the eternal renewal of fashion, almost twenty years after its invention, Gerard Darel’s 24H bag is reappearing. Now that we’re in the 2020s, it doesn’t look cheap anymore, but rather vintage. Deliciously Y2K (read: reminiscent of the 2000s).

Pragmatism, supplement of nostalgia

In the comments of several TikToks, people praise the practicality of this bag (which owes its name to the fact that it can perfectly hold the activity for a lambda day) so as to carry the necessary to go to high school, university or even At the office. After years of witnessing a gradual miniaturization to the absurdity of overpriced it-bags, this momentum towards pragmatism seems almost refreshing.

While it may be expensive for many people, we can also welcome changing handbags from luxury homes that cost more than a thousand euros more often than not. The 24H bag by Gerard Darel, in fact, costs from € 165 (always in calfskin) to € 475 (for the 72H format).

Front page photo credit: screenshot by Instagram Gerard Darel