“The best was not always the first”, is the phrase of Johannes Larcher of HBO Max Global Boss, speaking of international strategy at a Mip TV conference this afternoon.
Speaking in areas where HBO Max operates after its competitors, including Netflix, Disney +, Amazon Prime Video and Paramount +, the former Hulu executive said his team can “learn a lot from the actions others have taken in the past. both with success and with less “. with success.” .”
“We are doing this step by step and we are making capital efficiency,” he added.
His comments differed from those of Paramount International CEO Rafael Anecino, who used his Series Mania keynote to praise Paramount + ‘rapid launch in major European areas.
Larcher rejected the idea of HBO Max competing directly with other streamers, saying, “This is not the first thing to do, but to create the service that best serves our customers.” “These areas are the place for many large-scale companies.”
HBO Max launched this year in Europe and quadruples its originals from 10 in 2019 to 40 in 2023 as it seeks out more subscribers outside of the United States.
About 90% of HBO Max’s growth is now screened outside of the United States, Larcher said, pointing to competitors like Netflix’s projected international spend of $ 9 billion by 2026, which could buy 700 episodes. Garland or five Spiderman Movie.
Instead of “skydiving on HBO Max in different countries,” Larcher’s team targets different areas of tourism and shopping.
HBO Max has introduced the mobile tier only in Latin America and is conducting experiments in the “core” Netherlands, a country in which it previously had no representation.
As for WarnerMedia’s upcoming merger with Discovery, which will affect HBO streamers Max and Discovery +, Larcher said “the audience and the content are quite complementary.”
“We have a common vision of what a [combined streaming] “Services have to be in terms of products and packaging,” he explained.
Ა Sea more or less
He was speaking when HBO Max announced the relaunch of the Spanish comedy so or so, That basic photography will start in Spain in the spring.
The program tells the story of Saida Benzal and Martha Martin, who live in Malasana, a crazy city where they found their place.
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Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
