It is often inside virtual conflicts which shows Booba (Elie Yaffa). To do this, he has a powerful weapon: its subscribers. It accumulates 5.7 million on Twitter.
A harassment campaign against the influencer boss, Magali Berda
For several weeks now, the rapper’s new goal is another social media giant. Magali Berda (1.2 million followers on Instagram) runs the marketing agency Shauna Events, which develops partnership between brands and influencers. According to The worldits turnover reached 20 million euros.
If Magali Berdah got it the deletion of Booba’s Instagram account on June 2 for because of harassment, the guerrillas were always full. “I am harassed, threatened with death”trusts in the columns of World. The influencer evokes daily insults, accusations and threats by the rapper and his community. Elie Yaffa went so far as to publish the pirate recordings and the address of Magali Berda.
The rapper at war with influencer marketing
How does Booba justify this harassment? Speaking of his struggle against influencer marketing as a whole and its practices such as the download delivery. In early July, he launched the hashtag #influvoleurs is a collection of mailboxes testimonials on products sold by Shana Events.
This campaign would aim at report the company activity to the Fraud Office. The world reported the words of Booba’s lawyer, Mr.And Klugman:
” We are in fact facing something systemic. They are false stars, who (…) get fake accounts, to sell fake products. The only real thing is the damage to the consumer ”.
M.And Klugman, Booba’s attorney
“Don’t write that it’s a ‘confrontation’, as you hear in the media. Let’s talk about serious crimes “ explains M.And Jade Dousselin, one of Magali Berdah’s attorneys. Indeed, the war is not only virtual but also legal. May 24 the influencer agent has filed a complaint against Booba for threats, harassment and provocation to commit an attack on the person’s integrity because of their religion or gender. In early July, the rapper in turn filed a complaint against Berdah for libel and slanderous denunciation..
Featured Image Credit: © Arnaud Scherer / Creative Commons
Source: Madmoizelle
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
