Rooster Teeth and WarnerMedia Access Establish “Rooster Teeth Digital Maker Program”; Launch this fall

Rooster Teeth and WarnerMedia Access announced Rooster’s teeth digital creator program – A new initiative designed to identify and develop emerging and aspiring creators of digital content, to expand diverse, equitable and inclusive representation. Applications will open in the coming months and the inaugural program will begin in the fall. Those interested can register here.

Rooster Teeth Digital Creators software offers underrepresented digital talent to new audiences, while also giving them the tools and opportunities to succeed as content creators. Participants in the program will be followed and trained by the Rooster Teeth and WarnerMedia Access teams.

“Digital is seen as the fairest playing field in entertainment and for this reason we have seen less proactive initiatives to increase diversity. The truth is that digital creators face the same problems that plague every aspect of entertainment and are often the least supported, “said Jejuan Gilori, chief strategist of Casting & Talent at Rooster Teeth.” The Rooster Teeth Digital Creators program will bring more equity in digital entertainment, it will increase the representation of under-represented talent and give them the right tools and opportunities for brilliance. “

The Rooster Teeth Digital Creators program will run for three months, with two months of digital tutoring and training, followed by a one-month internship at Rooster Teeth Studios in Austin, Texas. The show is open to fans of sports, pop culture, comedy, games and animation. Qualified applicants will have at least 1,000 subscribers / followers, but cannot have more than 300,000 subscribers / followers and at least 1,000 downloads per podcast episode, across all platforms (YouTube, Twitch, TikTok, Instagram, Snap and Facebook). Eight attendees will be selected for the annual program by the Rooster Teeth Executive Panel with the WarnerMedia Access and WarnerMedia Content Portfolio Executives team.

“One of the strengths of WarnerMedia Access is that we work in-house and are able to combine talent with a wide range of skills. Our deep connections with the public and advocacy groups, HBCUs and a variety of less talented organizations allow us to be more focused and influential in our communication, “said Karen Horn, WarnerMedia Senior Vice President Equity and Inclusion.” Digital. Developers Program is another major initiative in our internal software suite and we look forward to partnering with Rooster Teeth on such an innovative project to empower digital content creators. “

The training program focuses on developing skills for a professional career and on-camera digital content creators. Participants will choose to create and maintain content under the guidance of Rooster Teeth and other WarnerMedia creative teams. Attendees will receive education and training on production, marketing, business development, technical skills, content development, branded content and partnerships, writing seminars, master classes, media training courses, and more.

Attendees will also have the opportunity to color Rooster Teeth products on the set; He has appeared as a guest on camera on Rooster Teeth and WarnerMedia shows; Access to devices for video, audio, streaming, recording and editing; And more. Austin accommodation and a weekly scholarship will also be provided.

The program will conclude with a Talent Showcase event where industry leaders will see attendee work from WarnerMedia’s portfolio. Upon completion of the three-month program, some attendees may receive an offer for a talented 1-year Rooster Teeth contract.

Guillory will present the digital developer show at the WarnerMedia Equity and Inclusion panel at the WarnerMedia SXSW House on Saturday, March 12th. Register now: roosterteeth.com/digitalcreatorsprogram) You will be notified when online applications open in the coming months.