Massimo Dutti at Lamoda and Zara at Wildberries: how marketplaces are bringing brands back to Russia

With the departure of such a major marker giant Inditex, which owns Zara, Bershka, Pull&Bear, Oysho, Massimo Dutti, Stradivarius and other popular brands, many people have had to radically change their shopping and look for alternatives to the usual stores. But it seems that some brands will still exist in Russia, but now clothes from your favorite brands can be found in large marketplaces, not in offline boutiques.

Recently, Lamoda, one of the most popular online clothing stores, has started to sell Massimo Dutti branded products. And it should be noted that they managed to preserve the price policy of the company, leaving the usual prices practically unchanged. Lamoda confirmed to us that they now represent Massimo Dutti, but did not reveal details of this collaboration.

And on the site you can find other brands that have suspended their activities in Russia. For example, Adidas, Nike, Crocs and Reebok.

And not so long ago, Wildberries presented on its website almost all the Inditex brands that have left the market. Many doubted the authenticity of the products of famous brands, but we managed to contact the company and find out exactly how the Wildberries cooperation went.

“Wildberries, as Russia’s largest online platform, collaborates directly with many major international fashion brands, including Marks & Spencer, GAP, MANGO, Nike, Adidas, Reebok, New Balance, Zara, Massimo Dutti, Stradivarius and others. In the future, we will continue to bring new brands to the market from different countries, including those that are not yet represented in Russia.