Digital sports company Fanatics has hired Mike Mahan, the former head of Dick Clark Productions, as the CEO of its figurines and collectibles.
The collectors section includes brands such as Topps, Candy Digital and zerocool. Fans bought the caps in a $ 500 million deal from former Disney CEO Michael Eisner’s investment firm Tornante Company last January. The transaction was followed by news that Tops lost his Major League Baseball trading card more than 70 years later. (MLB rights are now back exclusively under the Fanatics roof.)
The Fans Card and Collectors Division expects annual revenue of $ 1 billion, raising expectations after new rights deals with the NBA, NFL, WWE and other major partners go into effect. With the “name, likeness and likeness” rules now in place for college athletes, Fanatics recently announced the news by announcing the College Sports Card line.
A former Bear Stearns investment banker and CEO of private equity firm CDP Capital Entertainment, Mahans has experience in digital media, content creation, marketing, entertainment and finance. He has been an investor in various media, sports, gaming and consumer companies including Los Angeles Football Club, Oklahoma City Dodgers, Axiomatic (Team Liquid), Aviation Gin and Next VR.
Mahan will report to Fanatics CEO Michael Rubin.
“Our collectibles business has grown tremendously since the beginning of last year and we couldn’t be more confident in engaging Mike to shape this division’s bright future and align it with our fantastic Fanatics digital sports platform,” said Rubin. “As a collector and sports enthusiast, Mike’s vision for both the trading card hobby and developing distinctive product-based digital collectors will further refresh fans as a leader in these categories, creating incredible opportunities for fans, collectors and buyers alike. Resellers and our partners “.
Mahan will oversee the exclusive global rights and future rights of Fanatics Collectibles, which includes player associations, sports leagues, professional and collegiate teams, as well as individual athletes, brands and entertainment properties. He will explore opportunities to coordinate with other divisions of the company, Fanatics said.
“I could not have imagined a more perfect future phase of my career than leading incredibly talented teams at Fanatics Collectibles, where I will have the opportunity to unite my entrepreneurial passions that lie in sports, marketing and content creation. I love business cards and they collect widely, “said Mahan.” The world of digital stickers and collectibles has changed forever in recent years and these new assets and the connections they create have the potential to bring fans and collectors together. to players, teams and artists than ever. “
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
