Spanish retailer Zara is at the center of a scandal in Turkey after a new advertising campaign. In the photos, the shoes of the brand are on bread.

Zara ad campaign

Turkish media and bloggers criticized the brand: They disrespected the bread in the ad campaign. The hashtag #zarahaddinibil (Zara, know when to stop) went viral on social networks.

Some users point to Turkish traditions regarding bread: When residents see bread on the road, they never step on it, they slide it to places where animals can eat it.

Other opponents of the Zara ad campaign accused the brand of being “insensitive” to starving people.

– He writes on Twitter (blocked in Russia) user @Cceeerrrreeenn.

– Writes the user @BurakSezenTR1. – Adds a user with the alias @trk_ca_.

After the scandal, the brand removed the photos from its website but did not offer an official apology. Netizens called for a boycott of Zara and demanded the closure of the brand’s stores in the country.

In Russia, the Zara brand suspended work in the spring in connection with the military special operation of the Russian Federation in Ukraine. Earlier it became known that the products of the brand can be purchased at Wildberries.