From Yulka Shpulka to the main fashion icon of zoomers: how Yulia Gavrilina’s style has changed

Yulia Gavrilina’s style is perhaps one of the most interesting topics of discussion. Even as a TikTok star, she often found herself lost among others. And it’s not a matter of content, it’s a matter of style. There was always something missing in Yulia – it’s so fashionable. But, as usually happens, over time the main rival, the Governor’s Carnival, blossomed and overshadowed everyone else. Of course, not without the help of a great team, which, in addition to fashion photographers and make-up artists, included and still includes some of Moscow’s best stylists – twins Ilya and Nikita Khovansky.

In this article, we will examine in detail how Yulia’s style changed from 2020 to 2025 and how she became one of the main fashion icons of Zoomers.

2020 – Yulka Coil

In 2020, Julia was just starting her career. Lack of a unified style chosen for the performance, ill-fitting clothes or even choosing something completely baggy. Later, Yulka Shpulka did not resort to the services of stylists and became “her own daughter” for the audience. Arguably, he didn’t need to be fashionable then – he was loved for his personality, and style remained on the sidelines.

2021 – Flirting with fashion

It was noticed that in 2021 Yulia decided to follow her own style: a Louis Vuitton bag, an abundance of jewelry, unusual prints and clothes from Russian brands. But there was one “but” – with such a set the girl did not become fashionable, on the contrary. Bizarre combinations of objects and colors, inappropriate styles – all this slowed down Yulia’s growth in the fashion community and gave her the status of “a girl from TikTok”.

2021 – The Khovansky brothers enter the game

Already in the same 2021, Yulia is captured by the then unknown Khovansky brothers, who by chance met her manager in the club. After the first shooting together, Gavrilina invited the guys to work together. This is how the fashion trio was formed. The girl’s style quickly began to change from “absolutely outdated” to something more relevant and modern. Julia became more in line with the times and fashion trends, and brothers Ilya and Nikita tried to maximize the potential of their customers.

2022 – On the road to fashion fame

In 2022, Julia is starting to be noticed more and more often. She regularly appears on trendy Telegram channels, is invited to social events, and more and more creative shootings take place on social networks. It was then that the men turned out to be in perfect harmony with each other, and Yulia was gradually on her way to becoming the fashion icon of her generation.

2023 – The Khovanskys go on vacation

In 2023, the brothers go on vacation. Yulia’s style also goes on vacation. Simple visuals, lack of stylization, “raw” images – what was once the most talked about girls thing is starting to disappear. Even on Yulia’s social networks there is less content and creative attraction. They did not forget him for almost a year; He just stepped into the shadows.

2024 – Return of the brothers

In 2024, Ilya and Nikita return to their clients and friends and begin to recreate. Yulia again posts fashion shoots on social networks, dyes her hair pink, and zoomers are happy with the return of the star. The brothers are also actively experimenting and drawing more and more attention to their own style.

2025 – Fashion icon

In 2025, Julia has rightfully secured her status as the Zoomers’ fashion icon. They copy it, they draw inspiration from it, each image spreads across the trendiest telegram channels. Take a look at the bow with wings by Ilya Migmun. Yulia Gavrilina’s style is moving away from the usual pop and gradually evolving into something more. The siblings are also emerging from the shadows: they style shows, dress Adele Weigel, and have a prominent place in the fashion industry.

Source: People Talk