For a long time, the jewels have gone beyond the framework of “accessories only ve and secured the situation of one of the methods of expressing the main method. For some, this is an opportunity to emphasize internal strength and independence, to contribute to lightness and sophisticated image for others. And someone with help makes a bold explanation. However, in any case, this is always an advantageous investment, primarily in your own style.
We once again convinced this at the “Thin Myths” exhibition forum held in Yekaterinburg between July 15-17. Under a single roof, Russian and foreign Bayers, famous jewelry houses, journalists and infliuser owners gathered to examine the rapidly developing domestic jewelry market together.
“We are proud of our jewelery brands – each reflects the spirit of the Urals: with a strong, free, unique history and character. Today, creative industries are not only a culture, but also a real driving force of the development of regional economy and entrepreneurship.
Dmitry Ionin, Deputy Governor – Sverdlovsk Region Minister of Investment and Development
Peopletalk editors managed to chat with the jewelers of the Urals, a region where modernity was intertwined with centuries of crafts. We interviewed a Blitz to look at the curtains of his skills and to examine the jewels from the inside. In this collection, 7 favorite philosophy gathered: from minimalism to ethnic and avant -Garde.
Brand with three words:
Minimalism, art, self -knowing.
What emotions do you want to convey through your products?
Reminds the joy of hot memories and its own powerful aspects.
What is more important to you in jewelry: shape, material or date?
All our jewels are made of silver, so the shape is more important to me. And history is an integral element for thinking and always reflective.
Who do the ambassador of a brand?
Irina Gorbacheva – both exterior and internal content.
What would happen if your brand existed in the form of a place?
Yekaterinburg. This city gave me not only very pleasant (and useful) acquaintances, but also invaluable experience.
Brand with three words:
Meanings, irony, identity.
What emotions do you want to convey through your products?
In Italian, the words “jewel” and “joy” have a root. So I want Zazki to cause a smile from having a secret secret in the product.
What is more important to you in jewelry: shape, material or date?
I would be adjusted in the diminishing order: History, form, material.
Who do the ambassador of a brand?
Irena Ponaroshka – for humor, awareness and depth.
What would happen if your brand existed in the form of a place?
An old building transformed for the art area. Full of unusual finds, works and magnificent decorations, industrial walls, vintage furniture and windows of different periods.
Brand with three words:
Archaic, relevance, aesthetic.
What emotions do you want to convey through your products?
The limited and elegant beauty of old forms to emphasize the importance of roots and heritage.
What is more important to you in jewelry: shape, material or date?
All. They complete each other with meanings and become a strong expression together.
Who do the ambassador of a brand?
Media, intellectual and smart personality. Expert in the field of culture and style.
What would happen if your brand existed in the form of a place?
Ural. Winding rivers and rocky mountains, thick spruce forests and the width of the head of the bottomless sky.
Brand with three words:
Trust, individuality, arrogance.
What emotions do you want to convey through your products?
The courage to be yourself and to be afraid to express your individuality.
What is more important to you in jewelry: shape, material or date?
Compliance of all three components: Form views, material determines the quality and durability of the products, and history adds depth and meaning.
Who do the ambassador of a brand?
The person who is not afraid to be himself and inspires to express himself to others.
What would happen if your brand existed in the form of a place?
Turgoyak Lake. This is the harmony of beauty and freedom (thoughts and actions) and my personal power.
Brand with three words:
Originality, femininity, lightness.
What emotions do you want to convey through your products?
Sensuality.
What is more important to you in jewelry: shape, material or date?
Everything is important to us. Natasha Liebelle became the successor of the famous Ural school, which has been famous for its masters for centuries. We use rare, natural stones that our craftsmen cut. And the smoothness of the form is a distinguishing sign of the “modern art nouveau” style – the distinguishing feature of our brand.
Who do the ambassador of a brand?
A girl who loves art, theater and ballet. He’s not afraid to be bright and always chooses himself.
What would happen if your brand existed in the form of a place?
Endless lavender areas.
Your brand in three words:
Nature, stones, information.
What emotions do you want to convey through your products?
Every saura line is responsible for emotions. “Nuvole” – lightness, “ladies and gentlemen” – internal beauty and “childhood cities” – nostalgia. In the premium segment with demanoids, we publish a sense of harmony and combination with nature.
What is more important to you in jewelry: shape, material or date?
Story. In this way, customers think and understand whether they have products.
Who do the ambassador of a brand?
Our ambassadors are our buyers.
What would happen if your brand existed in the form of a place?
Showur-Derss where you can get valuable information.
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
