One of the most influential makeup players in the world of beauty is now the founder. Mary Phillips, which can be recognized by Haley Bieber and the perfect ton Kendall Jenner, introduced his own decorative cosmetic brand, M.PH. The launch will only take place on August 15 at Sephora.com and then appear in the brand network stores, Yahoo.
The new brand contains products for tons, lips and brushes – everything that is necessary for a full -fledged image in Phillips style. The hero of the line is a lower painting palette with corrective, shaping and emphasis created in the spirit of the viral makeup technique. According to Make -Up artist, the idea of creating its own line has matured for a long time – the tones and tissues that corresponding to the approach to beauty were missing in the industry of the tissues.
The inspiration for the name of the brand is also symbolic: M.PH is the beginning of the name Phillips and is also a reference to Mary’s philosophy, that is, the author’s vision of make -up. Each product is considered to be the smallest detail. For example, lip pencils are wooden to reach the most accurate contours, and blush and pallets are only creamy to obtain a natural surface.
Phillips Emin: In the center of the brand – technology and information. Even if they don’t have experience, she wants to teach women how to make up like professionals. A strong team helped him – M.PH became the president of Roshini Greenwald, who had previously organized key tasks at L’Oréal and Macy’s. The promotion will focus on Tiktok and Instagram, where Mary shares “Easter” from its first teasers and collection.
According to experts, M.PH sales in the first year may be 20 to 25 million dollars. Considering the strong support for Phillips’s star status and Sephora, the brand has the chance to repeat the success of brands such as Mario and Patrick Ta Beauty. But Mary says that the main thing for her is a feeling, not numbers. Orum I want my customers to feel like the best version of myself. This is an emphasis on and hiding.
If you love makeup art and want to know the popular life hackers of star make -up artists, read our article.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
