Send Anna Wintour: What you need to know about the Canach brand that has become the main hope of the current evening fashion in Russia

Recently, local brands are rapidly gaining acceleration, weight and importance. Almost every week, the fashion arena emerges new players with great ambition and bright abilities. We always watch such projects closely, we will definitely convey you to the names of Anna Wintour, which you should definitely know.

The founder of the Canach brand Artashes Oganyan was the current hero of our head. And we’re almost sure that it is the main hope of evening fashion in the domestic market. The designer started with the creation of professional ballroom costumes and dresses for girls, so he knows exactly how to produce the desired effect with the help of an image. The brand’s couture collection contains scaled complex “sea girls” dresses, hairy dramatic dresses and complex embroidery and manual applications. On March 26, a demonstration was held in St. Petersburg, which fixed his position in Canach’s Russian fashion arena. However, this year, the brand for only four years, but the designer, along with the team, has already managed to win the love and recognition of the whole fashion community.

Today we recommend you to get to know Artashes better, how to inspire, how the brand name looks and how the path begins in fashion. So let’s start?

Canach.

This name comes from the Armenian language, means “green” and “fresh ve and also symbolizes the revival.

Initially, there was no brand under this name, my grandmother and my grandfather developed the workshop of their authors during the USSR, and then we failed to have their own brands. They worked only with the benefit of the people and the state, they did their favorite work. And the Canach brand appeared in 2021.

Elegant evening classic for girls and women.

The ballroom was dress. During my school years, I started to take care of the dance of the sports ballroom, which entered the work of my entire life, I became a professional athlete, and I traveled on a semi -plain with competitions and tournaments. At one point, I started to participate in the development of costumes for my dance partner. And then he took this process completely and invented, sewed and decorated all our images. After a while, the other athletes began to apply for a dress.

My early childhood, with my grandmother, passed in a workshop in Yerevan, I always liked to be there, to think about the fabrics. Without understanding, I absorbed the longing for the beautiful.

I always try to talk to my customers with my customers, to talk to everyone, to discuss education, championships and to give advice to novice athletes. It was so that these girls and children grew up in front of my eyes. Yesterday I planted that children were suitable for young people, and today these girls are ordering a dress for graduation, weddings and other important events in life. So I slowly realized that his grandfather and his grandmother were the successors. Then I remember how I was looking for my mother, and I remember sending the archives of that studio and actively introducing them to their new evening dresses. So Canach appeared.

Elsa Schiaparelli, Zuhair Murad and Azzedin Ayaya.

We are working on a hybrid of three completely different foundations, our complex DNA (people, dance and classic evening style), each product has a lot of manual labor: get a bag, dress or shoes.

Nobody, we for experiments.

I am proud to have ordered the ballistic images of European and world champions. It was an honor for me to wear the Russian team in the competitions.

This is not.

Admission.

Landmark – To enter the High Fashion Union.

Self -expression method.

I would hire professional managers to save and increase this money.

Miranda Prostli.

No designer is particularly creating nurses, it is always an accident and surprise. So wait and see.

I am not a god who will solve such problems.

I do not follow the trends.

I don’t like pressures, I prefer to focus on the cut.