I am the main exhibition? Natalya Karpova about the appropriate dressing in museums and whether to remove the content without permission

Yesterday, Hermitage was the main debate in Telegram. And no, the issue is not in the new exhibition or the loss of the famous exhibition, but in a party. More precisely, in one of them. We say what the scandal’s essence is. A video was encouraged on the web, where the girl said that they were not allowed to enter the seclusion, because they were “dressed very well”. The museum employee concluded that girls plan to shoot a commercial shooting and in the conversation, this should be paid separately. And he said that the bloggers they came without cameras allow any shooting of modern phones.

For this reason, network users were divided into two camps: he became a party to the old girls, and he said that everyone was really photographed in the museum, but the second supported the Hermitage officer and remained loyal to the fact that the blogger wanted to make free content on the walls of cultural capital. In the meantime, the most attentive subscribers still noticed brands that indirectly prove their cooperation on a commercial or trade basis.

In order to understand the situation, secular manners decided to communicate with Natalya Karpova specialist and learn who will be accused of right and who will be accused. We give him a word.

Natalia Karpova

Influenceser, who was asked to pay for photography at Hermitage, confluence and the last scandal, confused social networks and revealed important questions about the rules of museum etiquette during the social media period. This case is particularly close to me, because I am a specialist in the imperial Russian aesthetics and I have been working on my blog for a long time.

Moreover, as an expert in the field of manners, I usually go to museums both for personal purposes and within the framework of various cooperation, including Hermitage. One of my favorite places in Moscow is Kuskovo Estate, where I have come to enjoy the atmosphere and take pictures, and I always pay for the price installed for photographs. The imperial Russia’s aesthetics – museums and historical interiors have become a favorite place to create content against the background of increasing interest in “Russian Oldmani”. And as Benquette experts, I fully support the desire of blog writers to introduce the mass to the beautiful one. However, the “beautiful picture” courtesy rules and cultural heritage should not be respected.

There are no strict rules that prohibit visiting elegant clothes in manners, but it is important to remember the context. The museum is not a ball, it is not a podium. The main thing is smoothness and respect to the ground. Your image should not disturb other visitors or shadow the exhibitions.

Professional withdrawal should be decided, especially with commercial, management and paid according to the price list. Museums are not free photo studios. Funds from photo shoots go to restoration, protection of exhibitions and organization of exhibitions. When shooting free of charge, they deprive the deserved income museum to use their resources for personal commercial purposes. This is a generally accepted practice in many European museums.

For example, in the Louvre (Paris) and Uffizi Gallery (Florence), paid photo shoots are norms and prices depend on the shooting scale. La Scala, the Milan Theater, where photography and video shoots are strictly organized and paid.

Professional equipment usually accompany the use of professional equipment, especially outbreaks (may damage exhibitions), loud conversations and exposure. And this is uncomfortable with other visitors. Effects, forget that the museum is a public space that tries to create a magnificent frame.

For this reason, more often museums, theaters and other cultural platforms become a background for photography of influencers. And even though I am pleased to see bloggers in such places as an expert, I am concerned about an important question: Where is the cultural component of their content? If the only target is to take a nice photo for brand advertising, why should we go to the museum?

Let’s understand. It is an influenza effect agent. The audience trusts the idea and follows their suggestions. And when the blogger publishes a photo from the museum, not only shows itself against the background of beautiful interiors, but also the place itself should talk about its history, exhibitions and features. This is the mission of an agent agent – to carry, create and inspire the masses a culture.

Effective, if he ignores the cultural component only by focusing on his own image and brand advertising, the question emerges: why did he come to the museum? If the aim is to get personal benefits by using the museum as a free photo studio, it is not only unethical, but also the limits of deception. After all, buying an entrance ticket reaches cultural values, not a person’s right to commercial withdrawal.

Imagine that you have come to the restaurant, that you have ordered a glass of wine, and then you start to open your exit using the institution’s desk and atmosphere for your own profit. Ridiculous, right? The same story as museums.

Shocking clothes in the museums and free photo shoots are a manifestation of selfishness, not love for art. Personally, I urge my colleagues to be more responsible and conscious. To visit cultural places, share with the audience not only with beautiful photos, but also with information, impressions and stories. Talk about museums, theaters, exhibitions – inspire people and recognize them yourself. This is the only way to maintain the real value of culture and art.