Each of us, at least once in our lives, has experienced the feeling that the image does not correspond to the situation: you wear baggy jeans and rough boots, but you want lightness and airiness. Or vice versa, you are wearing a delicate floral dress, but everyone is annoying today. It also happens that the outfit matches all the latest trends, but the feeling that the image is an extension of you does not arise at all.
So how can you not only choose a trendy outfit, but also find your own style that will reflect your personality and inner world? You can contact a stylist, analyze your preferences yourself, or dress according to your archetype.
Image creator and personal stylist Olga Pankratova will tell you what it is and how it works. We promise him.
Olga Pankratova
Choosing clothes doesn’t just depend on trends or the impression you want to make on others. It is also a reflection of the inner self. When style becomes an extension of your personality, you begin to not only dress but tell a story about yourself. To create such an image, it is important to ask yourself a few questions: What qualities do I want to emphasize, how do I feel today, what should my appearance tell the world about me?
Archetypes are your best assistants on the path to fashionable self-expression because they reveal the deepest aspects of our nature. When you know and understand the characteristics of your archetype, you understand what clothes you will look and feel organic in. It’s as if the clothes start to “speak” the same language as you. Style always speaks for you without words.
How do archetypes help choose the right wardrobe?
There are only 12 archetypes, each with its own special meaning: In it there are scripts of a person’s life, motivations and things that guide him in decision-making. The basis or character of the style as well as the style support.
-
AWGE SS25 -
3.1 Philip Lim SS25 -
Casablanca SS25
Archetypes are universal symbols that reflect our roles, desires and aspirations. When we choose a style through the lens of our archetype, we find something much deeper than aesthetic images on Pinterest.
For example, the Hero archetype strives for action and power; Their clothes will be functional, concise and sometimes a little aggressive. The style of Aşık, who lives sensually, is full of soft fabrics and romantic details. Archetype awareness helps you filter out the chaos of choices and focus on what truly brings you out. You feel like yourself in such a wardrobe. You will also not buy unnecessary things, saving your nerves, time and budget.
Distinctive features in each archetype’s style
Sage
Minimalism and intellectual rigor. Natural fabrics, neutral colours, comfort and thoughtfulness. This is a style where every detail has meaning, wisdom and silence.
Hero
“I see the target, I see no obstacles!” Practicality and confidence. Silhouettes that emphasize strength and durability: military-style jackets, pronounced shoulders, metal belts, leather accessories, sports elements, hard shoes with strong soles. Aesthetics of courage and strength. “Mulan”, “Joan of Arc”, “Kill Bill” – your movie for the evening for inspiration to create an image.
Wizard
Mystery and complexity. Clothes that look almost magical: asymmetrical cut, mystical deep tones, velvet, metallic shine. Everything that takes you to space, the starry sky or a fairy-tale forest where beautiful fairies and evil witches live. It’s up to you to be a good or bad wizard! There is endless space for imagination.
Rebel
Courage and protest. Biker jackets, ripped jeans, bright prints, sometimes provocative inscriptions, pins, clips, rips and other decadence. This means “I’m not like everyone else!” It is a style that screams. Balenciaga, Rick Owens, R13 – now this is a very current style among a huge number of fashionistas. Although going against the rules has always been fashionable and relevant.
Dear
Sensuality and sophistication are the most attractive archetypes. Silk, velvet, pastel tones or rich red accents. Details are important here – lace, flowing fabrics, accessories with romantic tones. But the romance will be for adults, not children. No funny heart prints. If there is a heart scar, it will be big, juicy, voluminous and passionate, like Dolce & Gabbana or Magda Butrym.
Clown
Fun and lightness. Jester’s style is a play with colours, prints and textures. Unexpected details such as bright combinations, eccentric accessories, funny elements in clothing: ribbons, unusual hats and shoes. It’s like, “Life is a game, but I can laugh at myself!” It is a style that says: Comedy movies like Moschino, Kenzo or “Mask” will be your source of inspiration. Look for interesting and crazy details. Let others want to look at you like the crazy and charming Willy Wonka. Find yourself that hat or Panama hat. Wide-leg pink, yellow or green trousers.
Ruler
Elegance and power. Clear lines, expensive fabrics and noble colors – classic black, solid gray, deep burgundy and dark blue. This is a style that emphasizes status and confidence: perfectly tailored suits, high-quality expensive coats, monumental jewelry. Inspiring movies – “The Crown”, “House of Cards”. Brands: Ralph Lauren, Hermes, Loro Piana and Kiton. Even your daily attire should have some glamor.
Seeker
Spirit of wandering and adventure. Comfort, functionality, natural fabrics; It’s like you’re always ready to hit the road. Rough, worn boots, hats, practical backpacks, safari or boho style clothes. Color palette: ocher, sand, green. Inspiration can be taken from adventure movies in the spirit of Indiana Jones. Brands: Sophisticated boho from Chloe and Etro or preparation for active sports adventures in the spirit of The North Face. This style speaks of the longing for new things and freedom.
Child
Spontaneity and lightness. This is a style in which there is always something fun: ruffles, light fabrics, light or pastel shades, elements that remind of childhood memories – bows, soft sweaters, doll dresses. The child archetype carries within itself the charm of purity and sincerity. Look for dresses with ruffles and ruffles, cute animal pictures or small flowers. Preppy and schoolgirl style will also complement this archetype perfectly.
Good guy
Simplicity and practicality. This is a style that says, “I belong.” Neutral colors, comfortable casual clothes: jeans, t-shirts, sneakers, comfortable sweatshirts. Although this image does not attract much attention, it is always attractive. Eligible brands include Uniqlo, Levi’s, GAP and alternative local brands. Inspiration can come from Tom Hanks movies or TV shows like Friends, where the characters seem relaxed and likeable.
Guard
Warmth and care, comfort, softness and naturalness. The style of a gentle teacher or the image of a caring mother. Cardigans, scarves, comfortable dresses and shoes, neutral and pastel tones. This style seems to say: “I’m here to help you.” The image is smooth, soft, quiet and discreet. A cozy, warm blanket, a clean, vintage teapot with fragrant brewed herbs, and your favorite art book or craft are ideal options for immersing yourself in the archetype.
Creative
Creativity and self-expression. The creator’s style is a mix of textures, prints and unexpected accessories. Clothes can be bright or neutral, but always unusual. Handmade, non-standard solutions, asymmetry, unusual fabrics. Inspiration can be drawn from films about artists such as Frida, Being Salvador Dali or Van Gogh: At Eternity’s Gate. This style shows your individuality and endless imagination.
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
