Anna Gorodzhaya is the owner and founder of the Event Gorod group of companies and the wedding agency Svadberry, author of the book “Wedding Without Marriage”, The Fashion Vibes columnist.
The 2025 season offers many new and exciting wedding trends that will allow couples to express their individuality and make their celebrations more vibrant and unique.
According to statistics, 87% of brides dream of a magnificent wedding that complies with all the rules. At the same time, this year many newlyweds realized that the rules of one of the most beautiful and important days of their lives depend only on them. The rules can be changed to suit you, and the SVADBERRY team is always ready to help bring the most daring ideas to life.
I am sharing with you what the coming year 2025 promises in terms of wedding organizations and what you should pay attention to if you are planning a wedding next year.
Personalized events
In the new year, the trend stands out not only for fashionable weddings, but also for personalized and special wedding celebrations. This format emphasizes the individuality of the couple, focuses on their unique love story and at the same time creates an atmosphere of comfort and intimacy.
Every detail of the celebration reflects the character and preferences of the newlyweds. The wedding theme, decor, menu, music and even entertainment format are chosen to reflect the couple’s personal background and values.
This format involves inviting only those closest to you, namely your friends and family members. This makes the environment more friendly and comfortable.
Thoughtful flower arrangements
The importance of floral decoration for weddings places the highest demands on suppliers and florists. Properly selected and decorated flowers can influence the atmosphere and set the overall tone, making the holiday brighter, energetic, sophisticated and stylish.
The choice of flower arrangements is greatly influenced by the season and location of the event. According to our data, only 50% of weddings take place in the summer and early autumn. Other seasons can become a real challenge for wedding planners when it comes to “living” decor, which our team can easily handle even in difficult conditions.
For example, the Svadberry team created a friendly and comfortable holiday atmosphere for one of our couples by using the bride’s favorite flowers in the decor. More than 1,500 White O’hara roses graced the wedding celebration, fitting each moment perfectly. By the way, the vows made by the newlyweds at this wedding were so touching and deep that they brought all the guests and the organizing team to tears.
Careful clothing selection
The trend of choosing wedding dresses carefully is becoming one of the most important trends of the new season. Famous designers will determine wedding dress trends in 2025.
According to our statistics, 90% of brides wear a white dress at their wedding.
Only 3% of brides buy a wedding dress at the first salon they visit for a fitting, and 80% visit more than 10 salons to find their ideal outfit.
65 percent of brides choose a dress with their mother, 25 percent with a witness, 8 percent with their future husband, and 2 percent alone.
In 2025, wedding dresses and suits become not only an element of appearance, but also a reflection of the couple’s personality, taste and values. We help our brides and grooms choose outfits from our partners, wedding halls, carefully considering every detail of the image of the newlyweds. Brides usually have two to four wedding dresses, grooms have one and, in rare cases, two. Most often, clothes are made according to individual measurements and sketches.
For example, one of our brides had three different wedding looks that replaced each other during the celebration. The first dress was embellished with beads and decorated with small white bows, giving it extra charm. The ceremonial dress was white, a classic sleeveless silhouette with a long train and bare shoulders, emphasizing the figure well. The final look is a short white dress with a corset, sheer pieces and an elegant long train.
The most important trend is comfort and self-expression. It’s important to feel confident. Couples need to understand the importance of this in order not to miss even a minute of the main event in their lives.
Individuality and fresh ideas
Weddings in 2025 are expected to place greater emphasis on unique details. Using their knowledge and experience, presenters and directors prepare new programs before the season starts and prepare new features for each season. This is how we are able to offer the most memorable and extraordinary wedding celebration designs.
At the same time, many modern couples follow trends while preparing for their wedding and come with the request: “I want the same.” We do not repeat, we take an idea or concept as a basis and present it in a new way, taking into account the individuality of the bride and groom.
Technical innovations such as round screens and silent projections on fabrics to broadcast videos and photographs of the couple are also increasingly used at events.
For one of the weddings later this year, we prepared a program that emphasized warm family relationships and the coming together of everyone present. Interactive elements are designed for both introverts and active participants to make everyone feel comfortable. As a result, the holiday turned out to be fun, eventful and filled with plenty of food, just as the newlyweds wanted.
Wedding as a performance
We are seeing a clear trend towards turning weddings into full-fledged shows, and this approach will be key in 2025. These types of weddings are not just an event, they are a deep emotional experience that involves all the senses. This is an opportunity to go beyond the ordinary and immerse yourself in a unique atmosphere rich in individual experiences.
Modern couples strive to create a celebration where love can not only be seen or heard, but also felt. They want to convey their story through a subtle concept full of personal symbols and details. Every element of the wedding becomes a part of the overall picture and expresses their emotions and personalities.
Nowadays, self-expression eclipses tradition. The trend towards emotions and feelings has arrived and staged photos are a thing of the past. Everyone wants authentic memories: hugs with loved ones, intimate moments with loved ones.
With the help of planners, couples create weddings that reflect their unique personalities, values, and style, breaking away from traditional norms and parental influence.
The focus is on joyful, soulful weddings where spontaneity and imperfection are embraced.
The tendency to approach an activity as a performance touches on all aspects of feelings and emotions. Couples not only want to see and hear their love, but also feel and touch it. To convey your feelings to others and reveal them in an unusual wedding concept, acting on a very personal love story, with thousands of details that personalize and add to a degree all-consuming emotions and feelings to the wedding celebration. And the whole concept of the wedding celebration is based on this.
Basic wedding ideas revolve around personalization. This is the art of turning a love story into the scenario of the day, where every little detail strengthens the emotional response. This approach turns a wedding celebration into a unique event that can touch the soul of everyone present.
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
