Contrary to what most people think, fashion is not just a beautiful dress or stylish shoes. It is most often associated with frivolous, girlish, shopping and carefree evenings with friends. However, in reality, fashion is a complex and multi-layered structure that covers many areas, from business to economics and even sociology.
Behind the great shows and beautiful collections lies a world full of ideas, strategies and solutions. Fashion industry players, from designers to businessmen, are important factors in shaping trends and doing business.
2024 has become a turning point for the Russian fashion industry. If you don’t believe us, believe the numbers: this year the share of online sales will exceed offline sales for the first time and reach 55%. It is known that the key players in the fashion retail market are marketplaces. We found confirmation of our promise from Ozon. The clothing, shoes and accessories series was the fastest growing segment according to the results of the 3rd quarter of 2024. The platform itself also ranks second in the entire fashion market (offline and online).
Ozon offers to understand what is happening in the fashion industry today and invites you to the business festival Ozon Fashion Fest. Together we will learn how the market and consumer preferences are changing and what role digital platforms play in this. In order not to miss the opportunity to immerse yourself in the world of fashion and e-commerce and learn the main secrets firsthand, we have prepared a guide to the event for you.
Who among us has not been to the cozy Oktyabr cinema on Novy Arbat! But today we won’t talk about cinema at all. The Ozone Fashion Festival business festival will open its doors here on December 6. The event will put the fashion industry under the spotlight and become a platform where leading experts will discuss the latest trends and try to predict future trends. Meanwhile, anyone can join the festival online, wherever they are. It is a nice detail that the event is free, you just need to register on the Ozon Fashion Fest website.
Let’s face it, modern fashion is a world that welcomes everyone with open arms, regardless of style, preference or experience. The important thing is that the love is mutual. Similarly, the upcoming Ozone event expects various representatives of the fashion industry and beauty experts, from designers, stylists and manufacturers to experienced entrepreneurs in the clothing, footwear and accessories categories, bloggers, influencers and newcomers to the industry. This is an opportunity not only to learn about the latest trends, but also to spend a day side by side with those who create them: whether you are a dealer at Ozon, a production owner or a designer.
Networking will be an important part of the day. At The Fashion Vibes, we are convinced that teamwork is the most underrated resource. By bringing all the minds together, you can not only get the product that perfectionists dream of, but also share knowledge and experience with each other. The upcoming major fashion event will be a great opportunity to meet like-minded people, make useful connections and discuss your ideas with people who share your passion for fashion.
Throughout the day, guests will be able to immerse themselves in trends and business atmosphere and listen to lectures from leading experts in the field of fashion. They will talk about the present and future of the industry, the formation of trends, and also discuss how to adapt marketing strategies to changing conditions and consumer expectations.
Speakers of Ozon Fashion Fest include experts of leading Russian brands: Alisa Bokha, creative director and co-founder of Monochrome, Ilya Bulychev, founder of the BLCV brand, Olga Vansovich, commercial director of the 2Mood brand, Fashion market experts – Fashion department of the Anzor HSE University School of Design head Kankulov, stylist of celebrities and TV presenter Madonna Moore Lina Dembikova, journalist, author of the telegram channel about fashion MUR and others.
Ozon didn’t forget the entertainment part either. You will be able to chat with colleagues, watch a movie and a fashion show, attend a master class on creating jewelry and even try on the role of a real model during a photo shoot for a glossy magazine. Sign up now to get all the insights from professionals in your field, learn the latest trends before others, and spend your time productively.
The growing popularity of Russian brands and designers cannot but rejoice. In honor of this, a separate platform for online fashion shopping, Ozon Fashion, was created last summer – now customers have access to a separate section with the entire range of clothing, shoes, accessories and jewelry.
And if you don’t take our word for it, grab the platform’s numbers. Currently, Ozon has 260 thousand sellers and brands and 32.5 million active buyers who purchase Fashion products. Compared to 2023, the number of orders from Russian brands on Ozon has doubled. The platform, which is now the second largest player in the fashion industry, plans to contribute to the development of the fashion market and entrepreneurship in Russia.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
