Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Another week of October has ended. This time the main topic of discussion was the first Victoria’s Secret fashion show in six years, which featured the main supermodels of our time – from Bella Hadid and Vittoria Ceretti to Adriana Lima and Kate Moss. We talked more about the show in a separate article. But in these few days, not only “angels” were talked about; The covers of the glossy magazine also attracted the attention of the fashion community. Thus, Re-Edition featured Charli
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
The Familia discount store chain not only offers its customers a wide range of clothing and accessories at competitive prices, but also inspires them to create stylish and extraordinary looks. The new shoot inspires a bright and unusual style that will allow you to take a fresh look at your wardrobe and get rid of fashion stereotypes. In the design of the autumn series Familia, classic clothes turn into bold and stylish casual clothes, and the images become a manifestation of inner freedom and independence.
Layering, leather, burgundy tones, trench coats, fitted silhouettes, graphic and bold – Familia shows the main trends of this season. The attraction also reflects the main principle of the Familia chain of discount stores: freedom of choice and the opportunity to find your own style with discounts of up to 85% among more than 5,000 brands from the mass market to the premium segment.
Almost every week we introduce you to cool Russian brands that are doing great things. So today the The Fashion Vibes fashion department will talk about the Melcloth brand, which recently released a collection codenamed “From a Clean Slate.”
The autumn capsule includes jackets, trousers and shirts made of materials of different textures and densities, allowing you to create multi-layered looks suitable for every scenario of the day. Products can be worn inside out and can change the degree of creativity in your look. The capsule turned out to be universal, because all models can be combined with each other – a velvet bomber jacket and a set of wide trousers, knitted suits with sweatshirts, hoodies and trousers with unusual details, chiffon shirts and vests made of soft eco-fur with long sleeves made of mesh, scarves and sweatshirts.
Dreams of Alena Akhmadullina is a new highlight on a familiar brand name. The rebranding affected the name, logo, corporate identity, store concept and collection. The new concept is a manifesto of femininity. In today’s world of endless pursuit of efficiency, women often dress like men to compete with them in professional settings. The Dreams concept offers women a truer and more organic path to success; to remain themselves and express their femininity freely, because this is a feminine power.
The changes affected the logo and the brand’s signature element; rabbit figure whose image becomes more dynamic. The signature color palette has been expanded and includes three natural shades: spruce, peach and sage. As for the collections, the updated structure includes special style capsules that combine with each other: Basic T-Shirt assortment in Smart, Romantic, Casual, regular and plus size silhouettes. A new direction has also emerged in the themes of the brand’s signature prints: monograms, along with a favorite character, are used on a wide range of products, from outerwear to accessories.
For the new season, Present & Simple designers invite us to go to Deauville for inspiration and watch the new autumn campaign shot on the Atlantic coast. Coco Chanel opened her first boutique there and Claude Lelouch shot his wonderful film “A Man and a Woman.” Catherine Deneuve, Yves Saint Laurent and Claudia Cardinale strolled through the Deauville set. In the new collection, products made of Italian cashmere, which has long been the trademark of the brand, play an important role. Cozy sweaters and cardigans, straight skirts and corduroy knit dresses are adorned with elegant eyelets. This is a new development of the company that requires the highest workmanship.
The capsule’s signature items include an ivory sweater made from Japanese yarn, produced at the Hasegawa factory. In addition to knitwear, the capsule includes short jackets, palazzo trousers and “men’s shoulder” coats made from textured fabrics used by the Dior fashion house. And we recommend that you note all this.
Sorelle Era winter collection continues the noir theme. Another source of inspiration was modernist style architectural forms. To create impressive silhouettes, designers experiment with fabrics, textures and draperies. The collection consists of a restrained color palette: in addition to black, beige and brown, grey, khaki and milky colors dominate. These calm tones reveal the depth of the dark atmosphere. Key points in the collection are reconstructed elements in the cut, prints and new solutions with decorative lacing, which are already the DNA of the Sorelle Era brand.
Thus, a deconstructed jacket appears in the collection with the possibility of changing the removable detail, which allows you to change the image from more classic, calm to more bold and frank. One of the signature pieces of the collection is the Mannequin mini dress with imitation ripped sleeves, inspired by the image of a tailor’s mannequin. The dress features a flowing skirt, contrast ribbed stitching and an embroidered Sorelle Era logo. The collection is completed with down jackets made of wind- and moisture-resistant fabrics, insulated quilted-lined coats and redesigned best-selling products from past seasons.
Agree, in the cold season the last thing you want is to get out of your favorite and very comfortable sweatpants? 0% judgment, 100% understanding. That is why the The Fashion Vibes fashion department offers to replenish your wardrobe with a fashionable suit that will remain true to form for three months. The ideal option was found in the new capsule of the Russian brand 2MOOD. The team updated the silhouettes of the hoodies and sweatshirts, adding volume and lengthening the sleeves, as well as adding a soft drape to the bottom of the silhouettes of the trousers. The emphasis in the collection is calm “autumn” shades such as pale, “dusty” gray-blue, chocolate and khaki.
Haven’t shopped for a long time? Then we have good news for you. Seven new brands and three pop-up projects appeared in Trend Island stores at the beginning of October. Thus, guests in “Aviapark” and “Europe” will be able to meet the current collections of local brands. New items include: bold body kits from Gosha Rushev and the Rushev brand, sexy Mesh’N’Flesh swimsuits, trendy Fam hats, Underyou loungewear, as well as a minimalist Latrika sole and Brat-inspired items from You Wanna. We don’t know about you, but we have already added shopping at Trend Island to our weekend plans.
Charismatic actresses often become a source of inspiration for designers and other representatives of the fashion industry. They star in campaigns, attend shows, and hit the red carpet wearing the work of their favorite designers. And it is worth noting that this is especially interesting to watch. So recently Like Yana, the pret-a-porte brand of the Yana fashion house, presented a campaign with the participation of Anastasia Ukolova. The collection includes various jackets, coats, suit groups, dresses and basic products. Products in the hottest colors of the season: wine, grey, universal black and white, as well as current fashionable suit stripes and snake pattern in tightly controlled cuts, are the result of Like Yana’s vision for autumn 2024.
Woman is the source of life. It contains all the age-old wisdom of humanity. Every woman is its embodiment. These thoughts, based on Indian philosophy, became the starting point for the creation of the new Say No More collection. The brand’s new collection is a kind of confirmation of designer Kristina Lisovets-Kasap, embodied in physical objects. The leitmotif of the season is references to Indian culture, inspired by Christina’s friend, singer Sati, and her ethnic style and music. While creating the autumn-winter collection, the designer was inspired by the sari’s Indian layers, natural asymmetry and natural tones, with a predominance of brown tones.
The drop concept is reflected in the India set made of flowing chiffon fabric; The already popular maxi dress is now red with a puffy updo, a cut-out back and a woolen suit complete with a peplum. Dress trials continued; This season, products have become more useful than ever and are suitable for both special occasions and every day. Curtains, which are an integral part of the DNA of the SAY NO MORE brand, delicately emphasizing the advantages and skillfully hiding the flaws, also found their place in this collection.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
