Hello to all fashionistas! Your fashion editor is here. There are so many trends and brands in my world that I decided to start an online diary where I will make notes about the most important things in the industry. And although such diaries are usually called personal, mine is open to all readers – so you can be aware of the most interesting things.
The last week of summer 2024 was really rich in terms of informative events. First, H&M announced its collaboration with Charli XCX, the main music trendsetter of this summer, and second, the Venice Film Festival, which brought together A-list actors, opened on Wednesday. Third, Winona Ryder aka Lydia Deetz (as I like to call her while we wait for the release of Beetlejuice Beetlejuice) starred in the Jimmy Choo campaign. And of course, we can’t help but mention the Vogue cover featuring Emily (or rather Lily Collins) from Paris.
There were really interesting events this week, so I suggest you take a short digital journey with me into the latest news from the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we start?
There can never be too much jewellery, so we recommend you take a look at the new UNOde50 boutique, which recently opened in the Salaris shopping centre. The store is designed in a new concept that the brand has developed and started to implement since the rebranding. The retail space of the new boutique is filled with original decor and ergonomic light furniture in the form of the brand’s iconic figures. There are full-length mirrors on the walls. All this creates the effect of an expanded and bright space. A large display case, from which the entire boutique can be seen perfectly, features a stepped trapezoidal design box and a digital panel for publishing the brand’s content. By the way, their new logo makes its first appearance in this boutique.
If you read astrological forecasts with enviable frequency and explain people’s strange behavior with the phrase: “He’s just a Virgo”, then you will definitely like this news. Russian brand Moveli recently launched a new personalization service Zodiac. All you have to do is choose your zodiac sign, and the brand’s masters will hand-paint it on the Roman bag. The accessory will make your images more original and reveal a new side, as at night the picture will glow in the dark. We recommend that you keep a piece of the starry sky in your bag so that you never forget about the magical power within you.
We have repeatedly said that we follow all the news of the domestic fashion industry closely and do not miss a single high-profile event. So last Friday, the grand opening of the men’s fashion house N 68 took place. This event brought together famous guests, famous stylists and clients under one roof to celebrate a new beginning and get to know the magnificent mansion that currently houses the brand. By the way, a special capsule collection was presented as part of the event, which allowed us to look into the future and feel what this season will be like. So it became even more interesting to follow the news of the brand.
Want to go shopping but don’t know where to go? We recommend you take a look at Afimall, where the flagship store of Russian brand Naumi recently opened. Created in collaboration with the Soviet architectural bureau, the interior embodies an innovative approach to retail space design. A key feature is the lighting accents inspired by the shape of the brand’s new symbol, the flower, and skillfully softened with matte glass. “We created a space where everyone can feel part of our brand. Here, women get not only fashionable outerwear, but also the opportunity to express their self-confidence and uniqueness,” shares the brand’s founder Svetlana Naumova. By the way, the entire new collection is presented inside, so we recommend you take a look.
Do you miss new Russian brands? And here is another new addition to our collection. More recently, the St. Petersburg-based home clothing brand Casanier (which means “Holy Host”) entered the “game”. The idea of ”Be the main character of your home” became the basis of the philosophy and was revealed in a series of stories about completely different girls and their feelings in the brand’s clothes. Despite the differences in stories, we return home every day, and what we wear at home is no less important than our everyday clothes when we go out. The brand team embodies this main meaning in its mission: to rethink the concept of “home wardrobe”, to make it part of the culture and aesthetics of every home. By the way, there is a slight irony in the theme of saints or not: just a subtle hint of sexuality, but this has become another manifesto of the brand – to reveal femininity through an elegant home image.
If there was a nomination for “Collaboration of the Week”, this time the collection created by the collaboration of stylist and blogger Gosha Kartsev and the Poison Drop store would definitely win. Joining forces, they created jewelry inspired by the alternative music of the late 90s and early 2000s, which Gosha himself listened to and appreciated. “Gosha Kartsev jewelry is a reimagining of the jewelry we wore in our youth. This is a brand for those who listen to complex alternative music and express themselves through the variety of rock stores. They have matured and become successful, but they still want to wear jewelry made of stones,” he says. The collaboration created seven collections, each of which contains references to different elements of alternative culture. For example, one of them refers to perlina, a type of chain weaving that was especially popular in the 90s, while the other features pyramid-studded seals, a reference to bracelets and belts worn by rock band musicians.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
