NESN, the home of the Boston Red Sox and Boston Bruins, a longtime cable television station in Major League Baseball, has become the first regional sports network to offer viewers access to live games without subscribing to pay TV.
The new section, called NESN 360, costs $ 30 per month and is only available in New England. While the price tag redefines the upper limit of streaming, RSN viewers are loyal and often willing to pay hefty bills via cable packages, especially for baseball. Several other RSN players, including Sinclair Broadcast Group and NBCUniversal, are planning to launch live streaming deals, citing the need to respond to cable outages that cut the $ 5 million pay-TV home. Year.
The economy of NSN, which was a profitable machine developed during the cable boom of the 1990s and 2000s, is changing dramatically, but Sinclair CEO Chris Ripley and other stakeholders say there is a large market for sports enthusiasts. dedicated. Some broadcast rights are intertwined with leagues, especially MLB, with online streaming having the largest migration of linear views. In the case of NESN, the network is owned by parent company Red Sox, which gives it more leverage in rights negotiations.
Subscribers can stream NESN channels live, including games, as well as access on-demand apps from Roku, as well as from PC, iOS, Android, or Apple TV.
“NESN 360 is the latest in NESN’s long history of innovation and offers fans the best sports viewing experience,” said Sean McGrail, CEO of NESN. “We believe the live subscription option will build on NESN’s access to the region and will be a great addition to the valuable existing partnership we have with TV providers to bring NESN to every New England home.
Source: Deadline
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