The underconsumption trend has gone viral, helping zoomers save money on clothes and more.

New trends appear on TikTok almost every day, which makes it quite difficult to keep track of them. The aesthetics of a mafia wife, the style of a traditional housewife, a “naive” girl – there are many trends that have gone viral among zoomers over the past few years. And not once, but again, a new concept has emerged called the underconsumption core, which has inspired many social network users to reconsider their usual lifestyle.

Literally, this means “underconsumption”: users show how they changed their lives by limiting themselves to buying unnecessary things. For example, clothes. They tell how this approach saved them money and did not cause any problems. Girls and boys prove by their example that a modern person can easily get by with a small amount of the most necessary clothes: a few basic T-shirts, a hoodie, jeans, a bag, favorite sneakers, shoes and a pair of warm shoes.

Of course, they don’t call for a complete abandonment of shopping, but they do advise wisely to say goodbye to the old before buying something new. For example, recycle something, sell it, give it away or donate it to those in need.