Could SHEIN compete with Vinted? This is the question we can ask ourselves when faced with surprising news. The group’s executive chairman, Donald Tang, made the announcement on June 3 The echoesthe launch of its “SHEIN Exchange” platform in France.
Second hand SHEIN to make you forget the damage of the new one?
This will allow the brand’s clothes to be resold between private individuals. And this is easy because the site will already know your purchase history, which will make it easier to create a resale ad. This service already exists in other countries, such as the United States which already has 4 million followers.
The Chinese platform founded in 2012 seems increasingly demonized by French politicians as co-responsible for the collapse of mid-range fashion in the country. However, it continues to impose its clothes produced in difficult conditions, at unbeatable prices. Enough to seduce an ever-changing audience. Hence the National Assembly which in March 2024 adopted a bill to make this type of economic model less attractive for man and the planet.
While waiting for the Senate to decide on what we already call ” anti-fast fashion law “, we can therefore ask ourselves about this new SHEIN Exchange service. Will this allow the Chinese giant to continue to impose its reign in France, bypassing the problem of new products?
SHEIN wants to act second-hand and for a shorter circuit: greenwashing?
SHEIN is clearly trying to redeem its image through this second-hand service, but also with the promise of more local production: “We are already using manufacturers in Turkey and will increase the share of this production to serve the European market and reduce the use of air transport,” says the company, again with Echoes.
The claim to act for second-hand products rather than for the consumption of new ones, as well as for a closer anchoring in Europe, these are the latest communication levers of SHEIN which continues to produce more and more, in disastrous conditions. Enough to make you want to talk about greenwashing, that is, proposing eco-responsible discourses to better hide ecocidal practices.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
