Russian mobile operator Moscow Tele2 is expanding its MiXX subscription capabilities. They have new offers – “Bundle” service from X5 and Ozone Premium subscription. Now MiXX meets even more customer needs; but the subscription price does not change.
One of the main advantages of the product is the designer’s mechanics: the user can independently establish a subscription and include only those services that are necessary for him according to his preferences.
According to the 2021-2023 marketing research, services in the categories “food delivery”, “grocery” and “online shopping” were among the top 5 most anticipated subscriptions. Taking this customer need into account, Tele2 is introducing new offers starting from April 3; users can add the “Package” service from X5 to their MiXX subscription of any version. The M, L and Max versions of the MiXX also include an Ozon Premium subscription from a partner Ozon marketplace.
X5’s “Package” service allows you to use free delivery from Pyaterochka and Perekrestok and receive cashback on purchases from these chain stores, including increased cashback for certain product categories. Ozon Premium subscription includes an extended period for returning purchases made on Ozon, free delivery, and cashback on restaurants and fast food. You can find the full list of bonuses on the operator’s website.
TrendVision 2023 research highlights a trend towards thrifty shopping; buyers stick to a savings strategy that evaluates the benefits. By expanding the MiXX subscription and adding new shared services, Tele2 does not change the price of the product – it starts from 250 rubles. Additionally, there is an undeniable benefit of using MiXX; The cost of a MiXX Max subscription is almost 16 times less than the total cost of all included services.
Note that Tele2 has been operating in Russia since 2003. Tele2 is a leader in the telecom industry in terms of NPS (Net Promoter Score) index, which means users’ willingness to recommend the company’s services.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
