Brad Pitt and Penelope Cruz, protagonists of the Chanel autumn-winter 2024-2025 fashion show

Brad Pitt and Penelope Cruz, protagonists of the Chanel autumn-winter 2024-2025 fashion show

Brad Pitt and Penelope Cruz respond in a remake of the 1966 Cannes Palme d’Or “A Man and a Woman” by Claude Lelouch, inspiration for Virginie Viard’s Chanel autumn-winter 2024-2025 show. On the program: XXL hat, sailor top, pea coat, pea coat and sunset-colored tweed.

In life, when something isn’t serious, we say it’s cinema. Why do you think we don’t take cinema seriously? » asks one of the protagonists of the cult film A man and a woman. And if you haven’t seen it, Chanel’s Autumn-Winter 2024-2025 ready-to-wear show, created by the house’s current artistic director, Virginie Viard, brought it back to you.

Deauville in winter, protagonist of the Chanel autumn-winter 2024-2025 fashion show

In fact, the show presented as part of Paris Fashion Week on March 5, 2024 at the Grand Palais Éphémère was accompanied by a video in which the house muses Penelope Cruz and Brad Pitt reproduced this feature film by Claude Lelouch. Palme d’Or in 1966, with Jean-Louis Trintignant and Anouk Aimée, is the story of a screenwriter inconsolable after the death of her stuntman husband, who meets a car driver in Deauville whose wife has committed suicide out of desperation. And it is to this film that we owe the popularity of the refrain” chabada badachabada bada” (composed by Francis Lai).

A slightly gray Deauville, far from the images of festive casinos and postcards. Well, it is the starting point for a mini-film produced by the photographer couple Inez & Vinoodh, in which the roles are reversed: it is Madame (Penelope Cruz) who asks for a hotel room, and not Monsieur (Brad Pitt) as in the film original. Deauville is, of course, also where Gabrielle Chanel gave birth to her fashion. She opened her first hat shop in this seaside town in 1912, launching her career as a milliner. More than a hundred years later, her legacy continues, reinterpreting the same codes every season.


The eternal refrain of Chanel

Chanel therefore continues to make her films, very seriously, and drawing inspiration from her beginnings. So here are the oversized hats, adorned with a precious brooch, the pea coats, the sailor tops, the pea coats, and lots of tweed, of course. But in sunset colour, to go and see the sea in winter, and then with a bit of wool or shearling, to avoid getting cold on the abandoned beach. Her look is modernized thanks to Seventies platform boots, or thigh-high boots in suede calfskin. The race car driver character from the film A man and a woman it may also have served as inspiration for the pilot’s leather suit. In fact, it is as if the two wardrobes of the protagonists of the feature dialogue and merge to dress the Chanel autumn-winter 2024-2025 woman.

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