Taking advantage of the Paris Fashion Week which brings together many international creatives in the City of Light, IKEA revealed a pop-up with a rich cultural programme. In addition to a unique photography exhibition by Annie Leibovitz who took portraits of unusual families around the world in the place where they felt most at home, the photographer also mentored the new talents exhibited on this occasion.
Furthermore, several musical artists and round tables punctuate this event called IKEA+ which will be held from February 29 to March 3, 2024 at 28 rue de Lappe in Paris. But, so as not to leave fashion enthusiasts hungry, in addition to a restaurant area that combines the culinary specialties of the Swedish furniture giant with French bistronomy, The stylists of Casa93 were also present. Six students on this free, no-qualification upcycling course have diverted many IKEA items from their primary function and recycled them to create a space in their own image. According to their codes, their creative aesthetics. The result is six unique places that make you want to become an interior designer yourself.. And for this to miss asked some questions to the director of Casa93 and above all to three of the six students to draw inspiration from this exotic collaboration.
3 questions to Nadine Gonzalez, director of Casa93 fashion training
How did this collaboration at the crossroads of fashion and design between IKEA and Casa93 come about?
IKEA came to us in December 2023, while we usually start external collaborations in March, which means our guys were still very beginners. But it is perhaps even more interesting to start so early in the year, to think about the importance of the scenography and the diversion of supplies, furniture, accessories, materials. Especially for an event with Annie Leibovitz, who is a fashion legend. I was about 25 when the Alice in Wonderland style photo shoot of her came out Rowing United States in December 2003 and left a lasting impression on me. This is exactly the kind of reinterpretation that we love to do in fashion and that we had to do for this collaboration with IKEA.
How can working in other fields besides clothing stimulate the creativity of fashion students?
Casa93 is not a classic fashion school, and one of the objectives of our training is precisely to avoid formatting the students. On the contrary, we want to open their fields, cultivate their personality, their other passions, their curiosity, to broaden their creativity. This can both nurture their vision of fashion and allow them to thrive in something else, such as designing decorative objects. This also maintains their overall culture. And fashion feeds on every form of art. Everyone has their favorite medium, but knowing how to handle different ones allows you to improve your technique, perhaps to reveal yourself on something else, etc. Sometimes we think we are made for fashion and in the end we discover another talent, other tastes. Casa93 really wants to develop its own creative identity, regardless of the medium.
To what extent does the impact of fashion shows in general also owe a lot to their staging, their scenography, their scenography?
Significant fashion shows, like those of Casa93, also owe a lot to the ability to create a universe and transport the public into it, which can be achieved through scenography. For the end-of-year fashion show, our students not only create the clothes, but also the scenography, the music, the beauty, everything! Fashion is truly 1000 different professions, which is why we are 360° creative training. Furthermore, when we make clothes, we rarely do flat 2D patterns like in a sewing technique school, but rather volume shaping work, in 3D, which perhaps allows them to more easily transpose their techniques to other mediums beyond clothing , depending on their needs. creative soul.
The office that overflows with creativity, by Loreny Tanda
“In my everyday life I do many activities, including cycling, rollerblading, drawing a lot, with boundless creativity. In the midst of all this I have to organize myself, so I also take a lot of notes. It is this tingling that I wanted to transpose in the form of this office full of sketches, music, everything that I encounter during my travels and that inspires me, such as people’s style for example.
This challenge with IKEA taught me how much you can use your creativity to do things you wouldn’t expect. Both in clothing and interior design. It’s even a fashion tip that could also be applied to furnishing your home: listen to what you feel, without worrying about people’s looks and judgments, but rather following your passions. »
The Kitchen Has Eyes, with Eva-Louisa N’Kie
“In my eyes, IKEA is a brand that everyone knows, almost all of us have something that comes from there, so I thought it was great to do a collaboration with such a popular brand.
Since my aesthetic is very much based on the idea of transformation, I imagined a space that diverts many everyday objects from their primary function, in particular by assembling them so that they become something else, like these cutlery holders that become modular storage shelves. Even in fashion I like to twist things, for example by wearing tights as a top. It also allows us to push the limits of our creativity, without using new resources or spending too much money, whether on fashion or decoration. »
The interior and magical forest, by Rafale Nahon
“I have always been passionate about fashion since I was a child, I started drawing and sewing at the age of 10, drawing inspiration from magical worlds, dragons, mermaids and everything that refers to unreality, the dreamlike.
I therefore wanted to create, starting from IKEA objects, a space that may seem unreal and yet corresponds to my reality, which I personalized, in particular by making these mushrooms in carded wool which is a technique similar to that used to create locks in hair . I also hid some speakers there that play nature sounds, including birds. I wanted to give an impression of the outside even though we are inside, with this abundance of plants to purify the home air. It is a space to breathe, because vegetation is the lungs of the Earth.
My space may be perceived as relatively artificial, but it corresponds to my true personality, I particularly love wearing wigs of all colors. If I had stopped at the academic oppression I suffered in middle school, I wouldn’t be at Casa93 today, so I find that being yourself, regardless of what people think, is fundamental for the development of one’s creativity, be it dressing or decorating. the house, and therefore feel good about yourself. »
IKEA+ will take place from February 29 to March 3, 2024 at 28 rue de Lappe in Paris.
Listen to Apéro des Daronnes, Madmoizelle’s show that aims to break down taboos on parenting.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
