From February 26 to March 5, 2024, Paris Fashion Week is held where designers present their women’s ready-to-wear collection for autumn-winter 2024-2025. On this occasion, an international creative crowd will therefore gather in Paris. And the Swedish furniture giant took the opportunity to present its new artistic and cultural programming, called IKEA+. On the programme: beautiful family photos whose personality shines through the furnishings, good live music, lots of style and design, and even cuisine…
Event photo exhibition by Annie Leibovitz for IKEA+
From February 29 to March 3, IKEA+ will occupy 28 rue de Lappe, in Paris, to present its exhibition in collaboration with the great photographer Annie Leibovitz. She is the first to become an artist in residence with the gialloblù brand. She was inspired by a study on home life conducted annually by IKEA, which found that 48% of people believe their home life is not represented in the media. Against this, the photographer took 25 family portraits in their homes, in Germany, India, Italy, Japan, Sweden, the United Kingdom and the United States. These videos that some Parisians may have already encountered in the subway will then be displayed in the ephemeral IKEA+ address which will also host other events.
DJ sets will punctuate the IKEA+ pop-up during Paris Fashion Week
In addition to this photographic exhibition by Annie Leibovitz, 30 artists will mark the days and evenings of IKEA+, like Andy4000, Anetha, Cyrus Goberville, Djibril Cissé aka Tcheba, Fiona, Kiddy Smile or even Miley Serious. Everything will be broadcast live on the Rinse France web radio (rinse.fm).
Six designers from Casa93 remix IKEA according to their personality and textile know-how
And since it’s Paris Fashion Week, IKEA+ gives carte blanche to the talents of Casa93. Six designers from this alternative fashion background have created artistic spaces by remixing interior decoration thanks to their imagination and their textile and stylistic know-how. Ivann Halleur, Gitroïna Isaac, Raphale Nahon, Loreny Tanda, Eva Louisa N’Kie and Juliette Willemet thus give life to six approaches full of personality that combine interior design and fashion.
New decoration collection, French-Swedish bistronomy, workshops and conferences at IKEA+
The venue will also host the presentation of the new IKEA TESAMMANS collectionfruit of the collaboration with the designer duo Raw Color, which explores the impact of the colors of the house on our emotions.
Fans of food made by IKEA will also be happy to find a gastronomic space that remixes the brand’s Swedish specialties with a touch of French bistronomy..
Finally, workshops AND speaks will also be organized during this IKEA+ pop-up to be held free and open to all from 29 February to 3 March 2024 at 28 rue de Lappe, 75011 Paris. Clearly enough to make you want to feel at home there.
Listen to Apéro des Daronnes, Madmoizelle’s show that aims to break down taboos on parenting.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
