Cowboy style, grunge and again office style: 7 trends from men’s fashion weeks that will soon spread to women’s wardrobes

At the beginning of January, the 2024 fashion season opened with men’s fashion shows of famous houses. New collections were presented by Gucci, Loewe, Hermès, Valentino, Balmain, Doublet, The Row, Comme des Garçons and others. Although shows of women’s collections – from unattainable couture to quite applicable to life – are gaining momentum, even now you can follow emerging trends and interesting stylistic techniques. I must say that this year the designers have not yet shown us anything completely new. After all, this is all an old thing that is well forgotten. Some of them have never been forgotten and were transferred to us from last year.

For example, all shades of red, which took over the fashion field in 2023, will not give designers an opportunity in this regard, and it will be a preppy school style with typical bomber jackets and sweatshirts bearing the logos of the world’s best educational institutions. once again won the love of all fashion enthusiasts. Some stood out and brought something new to 2024, like Louis Vuitton under Pharrell Williams with its Western aesthetic.

We have put together 7 fashion trends that you can adopt now.

cowboy style

In his new collection for Louis Vuitton men’s clothing, Pharrell Williams hints that the cowboy aesthetic will take over the trends this year. The same trend was adopted by Dsquared2, and typically Western features were displayed on the catwalk: tank tops, cowboy hats, jackets with tassels, characteristic belts, etc.

Red

Looks like red won’t be saying goodbye to us in the new year either. This is proven by the collections of Balmain, Bluemarble, Random Identities, Doublet and many other companies. Remember: even the slightest accent in red tone can make any look trendy.

Fur

At the end of last year, fur products took over the fashion space and it seems that they are not going to give up their position. Both women and men are offered to wear fur coats at the shows of Louis Vuitton, Ami, Kenzo, Givenchy.

office core

In 2023, a new trend was born on the internet: Officecore. Now going to work has officially become a trendy activity, and especially adhering to a strict office dress code (if at all). Christmas collections also mean that this trend has been with us for a long time.

more colors

Designers and stylists will never tire of repeating; Don’t be afraid to dilute your everyday look with bright colors. This year, not only products in basic shades were seen on the catwalks, but also yellow, dark green and delicate purple colors.

grunge

From year to year, grunge style appears in new collections of famous designers and is among the trends. The rebellious aesthetic of the ’90s remains confidently afloat, and designers continue to rethink it in new ways.

preppy

Varsity sweatshirts will play an important role in new brand shows in 2024, not just once, but again. The tiki style turned out to be unsinkable, which means it dares to be called a true classic of our time.