It was on the benches of Parsons Design School in New York that Lazaro Hernandez and Jack McCollough met, became a couple, before having a baby: the Proenza Schouler brand in 2002. Since then, their fashionable house has grown with tops and it – bags (created in 2008, the PS1 was the bag that all the fashionistas of the time snapped up, for example). And this, with relative discretion, apart from a few media stunts (like when he paraded Ella Emhoff, daughter-in-law of the vice president of the United States, Kamala Harris, at the beginning of 2021). Now a new one is proposed through the choice of Pamela Anderson, muse of the spring-summer 2024 campaign, photographed by Davit Giorgadze and revealed on January 3, 2024.
Why doesn’t Pamela Anderson wear makeup anymore?
Pamela Anderson obviously appears dressed in new clothes from the house of Proenza Schouler. But perhaps what is most eye-catching about her is that she doesn’t wear flashy makeup (one makeup artist is still credited for these images: Cyndle Komarovski). And that’s rare for fashion campaigns in the cozy world of luxury. It is a decision that he has had in mind for several months, according to a wish expressed in homage to his faithful deceased make up artist, Alexis Vogel, died of breast cancer in 2019. Since then, Pamela Anderson hasn’t felt like wearing makeup anymore and ultimately found it liberating. With each appearance she makes in the media, such as on red carpets, her almost naked face appears even more striking, as it contrasts with that of other celebrities invited to these types of social events. This new campaign by Proenza Schouler therefore promises to amaze with this choice of muse of disconcerting naturalness.
Being a celebrity applauded for being makeup-free, a social class performance
We note however that if Pamela Anderson is applauded by the general public and the star system since she no longer wears loud makeup, this is partly a performance of social class. She is celebrated for this, as a former sex symbol who has long worn modern pin-up makeup and dispossessed of her own image. Because we can see in her face without makeup a form of regaining power over her body. It is the whole story of her expropriation and reappropriation of her body that we can read in Pamela Anderson’s face without makeup.
But she is also privileged enough, rich and famous, to be able to afford hordes of expensive treatments, or even regularly resort to medicine or cosmetic surgery. Facialist, sports coach, nutritionist, private chef… This beauty has a price that not everyone can afford. And maybe he wouldn’t even want it, for that matter. Because makeup can also be a moment of care, relaxation and creativity, from oneself to oneself. And when you’re a normal person, you rarely get applauded because you dared to go out without makeup…
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
