Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Looks like it’s time to start counting down to the new year. The pre-holiday bustle is in full swing, all the gifts have been received (we sincerely hope) and the long-awaited holiday is planned for January. So we recommend taking a break and reading the The Fashion Vibes fashion editor’s weekly diary. This week the entire fashion community was discussing John Galliano’s new documentary about himself. Low & High: The John Galliano movie stars Naomi Campbell, Kate Moss and even Charlize Theron. However, it is not just the designer who has been in the spotlight lately. There was no less controversy about the new ODDA cover featuring Robert Pattinson and its small replicas on the nails.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
If Carrie Bradshaw lived in Russia, she would definitely stop by the opening of the Ekonika flagship store in Metropolis on December 18. And we understand this. The new boutique fully reflects the rebranding concept and the nature theme that inspired the team. The corporate color sky blue symbolizes the stormy water element. The new slogan “Variable, I am constant” reflects the brand’s mission: “To inspire fashion trends, to reveal individuality. Strive to achieve harmony between inside and outside. Treat everyone with care and warmth.” By the way, the main feature of the event was the Advent tree, where you can find warm gifts.
Ambassadors and friends of the brand came to congratulate and appreciate the venue: Ekaterina Lobanova, Maria Pak, Irma Oganova, Daria Samkovich, Victoria Bogatyreva, Alyosha Slavko, Anton Gulevsky, Anna Dubrovina, Olga Lomakina, Ekaterina Zemskaya, Madina Tamova, Irma Oganova, Daria Yastrubitskaya and other guests.
The flagship store of your favorite brand is the place everyone should visit. This time, the The Fashion Vibes fashion department offers a look at the recently opened UNOde50 boutique in Aviapark. The flagship is presented with an original and modern design that contrasts round and angular shapes, warm wood and cold marble, light and dark wall decoration, classic and neon. The store was designed jointly by the brand’s Spanish and Russian teams, and today it is the only UNOde50 boutique with this design.
By the way, the boutique has a separate area for personalization; Here, in a comfortable atmosphere at a special table with bar stools, consultants will help customers choose jewelry. The area behind the cash register had space for a coffee machine and a lounge area with designer furniture for private meetings with media, bloggers and regular customers.
For the New Year, Poison Drop has teamed up with coffee brand Carte Noire to create spaces with a truly festive atmosphere. Thus, New Year’s pop-up stores appeared in Aviapark and Metropolis. They are inflated like a Christmas tree ball, silvery, a little extravagant and very festive. After all, that’s exactly how you want to spend the New Year; easy and festive.
These spaces aren’t exactly simple: The space is decorated with works by interdisciplinary contemporary artist Sasha Puchkova. He created a creative variation on the theme of snowflakes and coffee beans that is never repeated. This is how brands capture the love for unique things. This pattern adorned the pop-up area and limited edition gift wrap. And if you are still looking for gifts for your loved ones, we advise you to urgently send them to Poison Drop pop-ups.
The new year is just over a week away, so it’s time to finalize the details of your holiday look. Particular attention should be paid to shoes. Even if you celebrate 2024 at home. Rely on ballerinas, bow pumps, sequined sandals and classic slingbacks to complete the outfit. All this can be found in the Mario Berlucci brand collection. The brand’s designers perfectly combine trends and comfort to create comfortable shoes with which you can dance until the morning. That’s why we recommend that you go Christmas shopping urgently.
Anyone who admires Kurt Cobain’s style and grunge aesthetic will definitely check out the Buer brand. According to the designer, clothes are created for creative people, intellectuals and rebels. And the brand’s collections are full of mischief and vulgarity. That’s right, with delicate lace and sparkling sequin elements. And thanks to this contrast of styles, a memorable, unique unity emerges. Our favorites from the holiday: a sheer long sleeve, a silver sweatshirt, and a gold sequined top.
It looks like board games are back in style. Jewelry brand Moonka launched Scrabble on the eve of the New Year’s holiday. Letters, words, meanings are part of the Moonka world and the brand’s great love for literature. The team turns to her and her heroes in search of inspiration, finding important meanings in words and translating them into tangible form in each piece of jewelry. So this board game 100% reflects the values of the brand. Scrabble is designed in the brand’s signature colors: bright blue and green. You can’t go anywhere without your favorite mascot, Moonka mascot. The talented and dreamy girl is depicted on the packaging, surrounded by giant ornaments and letters. And we believe that this is the best New Year’s gift for family and friends who do not like banality.
Brands seem to be hinting that we all need to get some sleep next year, so they’re offering sleep masks as gifts. But it’s even better when they come with jewelry as a gift. If you are looking for a gift for your loved ones, we recommend that you pay attention to the limited edition boxes of MOSSA and VERIN.SON brands. These included: a sleep mask from VERIN.SON and jewelery from MOSSA, packaged in a case specially created for the collaboration. VERIN.SON minimizes production waste by using fabric to make environmentally friendly sleep masks, hair clips and storage bags. Each bag in the collaboration is completed with embroidery: brand logos on one side and meaningful reminders for each girl on the other. There were three options in total: Confident, Fearless, and Attractive.
Colorful tights are a big trend last year. Street style heroes and fashion influencers have created bold looks with the most striking options and inspired us to experiment with the same. If you still do not know where to find fashionable tights, immediately go to the website of the Russian brand Raduga. The collection includes more than a dozen colors: from soft lilac to marsh. But its most important feature is the logo on the front. So everyone knows you’re messing around.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
