Fashion results of the year: Which brands, colors and trends were the most popular and which we wait no longer in 2024

Fashion analytics platform TagWalk published its fashion research based on 2023 results. They named the most popular and fastest growing brands, explained which color was most searched on Google, and which trends everyone was tired of. Here is a brief summary of their annual report.

This year, 1,014 fashion shows were held, presenting 40,484 looks, and 1,353,419 people attended the shows. Miu Miu was the most popular brand, followed by Bottega Veneta, Chanel, Celine and Dior. The most users watched the Miu Miu Spring/Summer 2024 and Louis Vuitton Spring/Summer 2024 fashion shows.

The most popular looks this year were from the fashion shows of Gucci, Miu Miu, Loewe and Etro.

Luar, Schiaparelli, The Row, Bally and Ferragamo were determined as the fastest growing brands of this year. Early designers included The Attico, Di Pesta, Toriséju and Zomer. Vaillant, Marie Adam-Leenaerdt, Nensi Dojaka, Wales Bonner, Karoline Vitto and Supriya Lere were among the rapidly developing names.

The most common color at this year’s fairs was gray (31%). Also leading positions are occupied by pastel shades, brown, ivory and burgundy. Most often, users searched for things on the Internet in red. However, black was still the main color this year.

Users were mostly looking for outfit ideas that were in the spirit of the 1990s and 2000s, suitable for utilitarian, romantic and stylish styles. While the most popular pieces of the wardrobe were midi skirts, low-rise trousers, leather jackets and mini shorts, the trench coat became especially popular among internet users. According to the report, by 2023, everyone is tired of the color pink and then the logo craze. Along with sneakers, micro bags also go into the same basket.

Model Yilan Hua performed the most fashion shows. There are 89 shows this year. The leader among novice models is Angelina Kendall and her 59 show.