Elon Musk’s X/Twitter is up and running again after going around the world tonight.
The troubled social media platform’s usually reactive owner didn’t say anything about what happened or why, but to users it certainly felt like someone pulled the plug almost an hour later on Wednesday.
The site Downdector discovered just before 10pm PT was almost inactive, with no streams, no posts, and not much expected of things like #MyTwitter, #NotTwitter, Did Elon, and #TwitterDown trending. When they jumped on the site or app, this is what most X/Twitter users saw tonight:
Clicking “Get Started” actually took users nowhere.
Around 11pm PT, the platform appeared to be operating normally (as normal as can be for X/Twitter lately). Again, there is no explanation from X or Musk about what happened – at least not yet. Although the opinion of Warship Director Duncan Jones was a good example of the mockery of Musk who got banned the most when X/Twitter started working again and they realized that not all of their posts and timelines had been deleted:
Renamed 44 billion bought. A series of spontaneous firings, Musk’s overhaul of his digital services over the past year, as well as an increase in hate speech and some ill-advised retweets and anti-Semitic reinforcements by the SpaceX leader have led to major advertisers such as Disney, Apple and Warner Bros. Discovery and other companies are abandoning or at least pausing their purchases and campaigns.
With Mouse House CEO Bob Iger sitting next to him, Musk spoke out against the departing companies on stage on November 29. “Don’t advertise,” he told The New York Times’ Andrew Ross Sorkin at Gray Lady’s DealBook Summit about his true thoughts on shady marketers. “Will someone try to blackmail me with ads?!” Blackmail me with money? Enjoy it. Go. f–k Himself. Is that clear? I hope so.”
This context and resistance was partially defined by Musk when the billionaire finally filed his self-described “thermonuclear lawsuit” against Media Matters. Musk sued the progressive watchdog group over a report it published earlier this year that ads from major brands appeared alongside pro-Nazi content on the platform.
While CEO Linda Yaccarino has continued to insist in recent months that all is well at X/Twitter and that the EU is now investigating the platform for violating the Digital Services Act, the following happened last night:
Did someone flip the wrong switch?
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
